Focus on Facebook ads.
Focus on blog posts.
Focus on content promotion.
Focus on networking.
I could list 100 other things that you’re supposed to “focus” on.
As businesses owners and entrepreneurs, it’s a never ending merry-go-round that gets faster and faster, but never arrives anywhere.
I’d love to tell you that I have the secret. The final tactic to end all tactics, but I super do not.
In fact it’s worse than that. I don’t even know what the best tactic is for this year, or my business, or your business.
I don’t know what, of the thousands of tactics and options available is currently best. I only know one thing.
If you want to play tennis, you’ve got to start swinging a racket.
Liv’s (my fiancée) father is a Royal Marine. He’s a pussycat really, but I’m always amazed to hear about his training regime. He’s not a bulky guy, he’s tall, but not “stacked”.
He was telling me that they had to do 9 mile “marches” (runs) at 10 minute mile pace, with full gear on. How? HOW?!
“Because that’s what we trained to do” he’d tell me. It sounds obvious and sardonic, like he’s joking with me. But that is absolutely true. You do what you do.
They’d do it over and over and over and over. Repeatedly submitting their body to the stress of the training. Eventually, they can do it. They can do it, because that’s what they’ve been doing.
If you want to run a marathon, you have to run a marathon for 26.2 miles. You can’t start a marathon and end it at the 26 mile mark.
The truth is that there is no ONE tactic. There are tactics that work, and they’ll work for you if you work for them.
If you like the idea of blogging, start blogging. But blog every day.
BAM! But what about the promotion method Mike?! What about the skyscraper method?! Some people only ever write 8 articles ever and just promote it?! Did you think about that, Charles Dickens?!
Great! Then promote. And promote every day. Day 1. Day 2. Day 100. Day 382.
Tactics work when you do them every day. Day in, day out.
The reason they DON’T work is because people give up on them.
“I tried it a couple of times. I didn’t get anything from it.”
Wow you tried blogging for 3 whole months and you’re still standing, aren’t you the plucky one?
Giving up on a tactic isn’t going to get it to work. You have to commit. Commit and scale (I’m getting that tattooed on me).
When you commit, you carve one more step into the mountain. But you have to do it every day. You have to train, get stressed and DO every day. Fuck this “once a month” nonsense.
Toddlers FAIL at walking every day. For days and days on end. They fail at speaking, controlling their emotions and using their body for days and days.
If you want to succeed, pick a tactic and suck at it until you don’t suck at it. There are no shortcuts to the top of the mountain. Everyone has to take the stairs.
In fact, there aren’t even stairs. You have to carve the stairs. You’ve got to DO THE THING every day. That’s what gets you over the line.
That’s what creates seemingly inhuman feats of success.