What I ultimately want to do today is help you sell more funnels to your customers.
One of the ways that we can do this is, first of all, improving your sales and improving your customer’s sales.
What I mean by that is if you can make yourself invaluable to your customers and they see you not as an expense, but an income line. They see you and they actually see a plus sign next to it.
They go, “We need to keep them on. Right?”
It doesn’t matter what they’re paying, because even if they’re paying you five grand, like who cares?
We want to talk about improving your sales and improving your customer sales. Often the campaigns that I want to share with you are the same across the board.
This first one that I want to share with you is pretty awesome.
I am basically going to allow you to steal my hundred thousand dollar email campaigns.
We’ve talked a bit about in the past how email marketing is not necessarily just hammering people with emails over and over again, and kind of hoping that they buy. There is a sequence to how we position email marketing to people.
I’ve used this to generate sales for Sell Your Service and we use the same basic principles for our customers, and it’s split up into a few different areas.
There is a big automation sequence involved. I’m going to skip to that part because if you actually sign up, I build everything in High Level. We’ve got a few things and I want to kind of share this with you.
First of all, you can get 30 days free. If you head to https://gohighlevel.com/mike-killen. You can actually get 30 days for free, including all of the templates and the emails and shit that I’m talking about today.
We have ours split out into folders and campaigns and it can get pretty and quite complicated, but I want to give you an overview, a high-level overview of how our email campaigns tend to work.
It starts off in a few different areas, basically, what I want to end up with sale, sale plus, and lead essentially and we want to move people through that process.
Brand new leads join our email list and they join through a variety of ways.
One of my favorite ways is a squeeze page. There’s no sales call. I just want to drive traffic here and I will generate leads.
Welcome Series
The first automation that I set up is what we call a welcome series.
As I said, you can get all of this included if you sign up via https://gohighlevel.com/mike-killen. They’re mine so you can just have to rewrite them a bit.
The welcome series does a few things. It’s about three to five emails long. What this does is, first of all, it makes sure that they open your emails.
If we get people to open your emails, they’re less likely to go into spam. It improves your deliverability rate. It pushes out across the servers, and make sure that other people are more likely to get your emails.
In this welcome series, some people call it a value stack. We will put in or indoctrination is another one we will put in things like, “Hey, here’s a crazy story about me when I almost drowned while surfing.”
“Here’s where you can get some cool information.”
We will basically put our best content in here and send it out to people.
This got a really high rate. There’s like a welcome email that sort of introduces them to the world of what we do and say, “Hey, if you ever needed to get in contact with us, here’s the best place.”
There’s something called a bounce email, which is where we say, make sure to subscribe to our YouTube channel and join the Facebook group as well, and make sure that people are syndicated across multiple platforms.
This is a killer to do for your customers. If they do any kind of squeeze pages or email marketing, they need to do some kind of welcome series.
The second thing that we do is if they’re a brand new lead, we will actually put them immediately ultimately into a sales campaign.
Let’s say they’ve joined and they’ve been with us for a while. We still want to get them to sign up to those same opt-in pages.
Segmentation Campaign
What we do is we create what we call a segmentation campaign.
What this does is basically say to people, “Hey, have you ever wanted to build and deliver 25 grand marketing projects?”
I will basically take them through to an opt-in page in this particular case.
We’ve got this page here and there’s a free video. There’s no opt-in required, but if you want part two, you sign up to it, right?
If you are on our list or if someone is on our list, we will basically try to get them to sign up to that opt-in.
We have a little bit of automation that says, well, they’ve already been on the email automation. They’ve already been in our newsletter, so we’re not going to send them some new information. But they’ve clearly demonstrated interest. So, we’ll also show them some sales campaign content.
This segmentation campaign is roughly again, per product. It varies, but is about seven emails long.
What this does is it gets people to put their hands up. It gets people to say, yes, I’d be interested in learning how to build a marketing funnel, learning how to lose weight without changing my diet, whatever it may be.
This segmentation series is basically trying to get people to say, “I would be interested in learning more about this topic.”
Sales Campaign
Then, the sales campaign unsurprisingly is called a sales campaign.
Depending on the price, this will be anywhere from three to 27 emails long. The idea here is that we basically try to pitch the product now.
We will only send sales emails to people who have put their hand up and successfully opted into a segmentation campaign.
This is basically determined by the price. More expensive products have more emails and they will go for longer and we will send more emails per day.
If it’s a really a small product, we will just send like three emails. If something’s a 10 grand product, we’ll send multiple emails.
You’ve seen me do this as well. It’s a super high ticket and we need to get someone on a call. We will basically get them on a call.
We will consistently try to say to them, “Hey, you should book a call with us.”
The email will actually be to book a call with us. That’s the call to action.
Sometimes for anything down here, the email might be to actually buy, like you might be able to make a purchase and that’s how we make a sale.
Upsell Campaign
Now, here’s what’s interesting. If someone buys, we will immediately try to upsell them and this is unsurprisingly called an upsell campaign.
What this means is that we will then send another three to 27 emails, again, depending on the price, asking them, “Hey, if you’ve just bought a $100 product or a $1,000 product, and you really want results, you might get a lot more from our $2,000 product or our $400 product.”
We’re basically saying to them, if you think that this might be useful for you, we actually have another product that might be useful for you as well.
It’s like a sales campaign. The language is very, very similar. There are a lot of references to the previous products, but don’t over-complicate that.
Like I said, you can actually get all of this inside for free.
If you want a 30 day free trial of high-level pro including all the copy and paste templates of my funnels and campaigns, just head over to https://gohighlevel.com/mike-killen and you can actually redirect you. Sign up and you’ll get 30 days for free plus a snapshot that includes all of like my funnels and stuff.
This upsell campaign is designed to ascend anyone who has bought.
What this means is that once a quarter, roughly we’re in Q1 at the moment, I say to my team, I want you to hit send on segmentation campaign number one, and everything is set to go.
It means that in three or four weeks time, I will start seeing sales come in regularly, or I will start seeing call booking requests come in regularly.
The reason this is so powerful is because people always think we have to create another campaign.
You are vastly overestimating how much attention your customers are paying to your content if you think that we should create another campaign.
You don’t need to create another campaign. Run the same campaign again. Run the campaign that has worked previously and run the campaign that works well.
That is how you are going to generate more sales because what it means is that of 10,000 people, maybe only 500 sign up to the segmentation. They opt-in again.
That’s absolutely fine because now there are 500 people in this sales campaign.
The irony is that that will actually improve your conversion rates rather than just sending 10,000 emails to every single person on your list.
We’ve tried that and it just doesn’t work.
What it also means is let’s say that we have a traffic source outside. Let’s say we want to use Facebook ads.
We could drive Facebook ads to an opt-in page. That opt-in page not only will then welcome those new leads but will automatically add them to a sales campaign.
Then in the future, if we have another segmentation campaign for the same product maybe or for a different product, we could set this one in Q2 and it will then fire off again.
Again, we’ve got these for all of the products that we sell. It’s based on Ryan Deiss’ The Machine and we’ve got all of this, just sat there, ready to go.
If you want to copy and paste that by all means go ahead and do that.
As I mentioned, if you do want a free 30 day trial of High Level Pro including a snapshot of my account, plus all of those emails where you can copy and paste all the templates of my funnels, head over to https://www.gohighlevel.com/mike-killen and sign up.
You can kind of get all that good stuff. Just import it for free. You won’t get a 30-day free trial anywhere else.
They do 14 day free trials, but because I begged them and pleaded for them, they gave me a 30 day free trial for you guys. It’ll also show you some other cool stuff.
