Do this when you start your agency

You’re gearing up to start your own funnel agency, aren’t you?

But before you dive in, let’s look at a key secret that fast-tracks success for the best out there.

Recently, I went fishing with my mate Steve.

We hit the beach, only to find it swarming with eager anglers and tourists.

Steve, being the local guru, led us well away from the crowd.

Everyone else had really expensive looking rods, radar gear, big boxes of bait.

We had our old rods from when we were kids.

And for bait, we used an old mackerel he had from the freezer, which was thawing.

Everyone else was busily and hurriedly casting their lines in, trying to beat the person next to them.

But then we did something odd.

We waited.

Everyone else kept casting while we did nothing.

Half an hour later, we cast our lines in.

And we caught fish like there was no tomorrow.

Why did we win in an apparent losing spot?

With worse gear and less bait?

Steve knew what he was doing.

Steve knew exactly what time to cast the line (a little before sunset, just as the tide was turning).

He knew the bait to use

Starting a funnel agency is a bit like that.

It’s not just about “fishing” for clients.

It’s about knowing exactly which fish you’re after and where they hang out.

The most successful funnel agencies have a clear market and niche from day one.

Why waste time on generic bait when you could be reeling in the big fish?

So, what’s your niche?

Mike Killen

Mike is the world's #1 sales coach for marketing funnel builders. He helps funnel builders sell marketing funnels to their customers. He is the author of From Single To Scale; How single-person, small and micro-businesses can scale their business to profit. You can find him on Twitter @mike_killen.