How to tell people what you do as a marketing funnel builder
Typical dull statement – I am a marketer Many web designers, graphic designers, and marketers vastly play down what it is that they do. I call it “the designer’s paradox” because a designer will refer to themselves as “just a designer” in order to not show off or stick their neck out. But in the…
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How To Find More Leads For Your Marketing Funnel Business
In this post I’m going to outline a very simple but repeatable and effective method for generating leads for your marketing funnel business. This method for lead generation works best when you’re new to the game, struggling to find leads now or have a few leads but nothing much on the horizon. Stop asking for…
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Identify your niche, understand what your customers want
Rule one of selling marketing funnels is “don’t talk about marketing funnels”. The more you spend time talking about marketing automation, squeeze pages, mobile responsiveness and all the other deliverables of the marketing funnel, the more you’ll turn a customer off. I understand why we do this. It’s because we want to help our customers…
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Create a niche out of a piece of paper
We’re going to create a niche out of thin air. And the biggest problem with that is our traditional thinking around what a niche is. Your niche, for your marketing funnel business, isn’t just something you go after and sell products to. It’s what you become. YOU need to become your niche. It’s an unintuitive and…
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Who benefits from working with you? Choosing a niche
There are degrees of effectiveness with a niche. Starting at the bottom, the least effective definition of a niche is telling people what you do in a broad sense. This is typically when you tell people that you run a marketing business, or a marketing funnel agency. The next level, which while being slightly more…
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Niche’s aren’t profitable
I want to talk about why your niche won’t be profitable. As we’ve talked about already, there is an idea that you’ll discover this magical tribe of people with cash in their pockets, desperate to buy from you. As if a niche is something that’s waiting to be discovered. And as you’ve seen, you don’t…
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How to justify yourself as an expert
Imagine you’re on stage speaking, or you’re at a networking event surrounded by loads of prospects. Or maybe you’re with a customer and you start talking them through a process that you’re supposed to be an expert in. And someone stops you, stands up points at you and says, “you don’t really know what you’re…
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FAQ: Recurring income with funnels
This is an edited and anonymous email from A. who reached out to me asking for advice on recurring revenue. It’s a very common question that I’m asked a lot, so I figured I’d publish the question and answer. Mike, I understand that in this day and age, online offers a much better chance for…
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Why you’re afraid to niche down
Niching down is a bit like content. Everyone preaches about why we should do it. Yet when it comes to ourselves, we have a problem where we’re biased to our own reasons as to why we can’t do it. We’ve got some free training here on how to discover a profitable niche for your funnel…
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Hey there, I'm Mike (:
Back in 2016 I decided that I was going to help as many funnel builders as I could, sell more marketing funnels for higher prices.
I've now helped thousands of funnel builders sell their services for higher prices, define a niche and scale their business.
I know that my team and I can help, so please don't hesitate to reach out.
Have courage, commit and take action.
Mike Killen