This freelancer charges $1000 per call

Client: “Yeah so we successfully charged $1000 an hour for our first consultation call

Previously, Grace could barely get her clients to pay her $100 for a 3 hour call.

But now, she’s confidently charging $1000 an hour.

She hasn’t changed her method or improved her skills.

She hasn’t learned some magic new technique.

But her clients are now paying $1000 for her time.

So what changed?

This is a screenshot of my regular calls and charges where clients have paid me $1000 per hour for a phone call.

I’m going to share exactly how you can do the same even if you’ve never charged anything like that before.

It seems logical to assume that if you want to reach $1000 an hour for a phone call, the sensible thing to do is to start getting better results.

Get better results = attract better clients

That makes sense right?

And for each new result you get, you’ll slowly build a reputation and attract better and better clients.

Bit by bit working your way up to that coveted four figure hour.

So what’s going wrong?

Do you just need to find out how to get better results?

Maybe there’s a secret set of skills that once you learn, you can unlock awesome powerful results for your clients, and they’ll start to see amazing value in your service.

You need a portfolio and proven track record.

You need to be worth $1000 before people will pay you.

Or do you?

Let’s flip this question around.

Why do some artists, who redefine genres and who become household names, struggle to pay their bills and even die totally broke?

Why are some craftspeople, who have decades of skill and experience, not the wealthiest people compared to those with relatively little skill?

The difference between being worth $1000 and being paid $1000 is very subtle, but important.

Why are some people willing to pay hundreds of thousands of dollars for a tiny single floor apartment in New York, but for far less money you could buy an entire farm?

Let’s take this bottle of water. In England it’s probably a quid to buy this.

That means it’s “worth” £1 to the seller.

Now, would I be willing to pay £10 for this bottle?

What about £100?

Of course that sounds insane. Who would spend £100 on a bottle of water?

If we drop me off in the middle of the desert, in scorching heat with no shade and, more importantly, no water, let’s see what happens.

I stumble in the dry wasteland, shielding my eyes from the harsh sun and feeling my skin burn from the heat. 

My mouth is dry, I can feel the moisture from my body leaving me and if I don’t drink something soon, I could die.

Shrivelled up like a little peperami sausage.

But, I spot a man on the horizon, and he’s selling…water.

But not just any water. 

Life saving, cool refreshing nourishing water that could bring me back from the brink of dehydration.

And he offers it to me for £100 for a bottle.

In that situation, would you pay?

Doesn’t seem like I have much of a choice does it?

Charging £100 for a bottle of water is a lot like charging $1000 an hour for consultation.

You don’t need to offer a $1000 product or be worth $1000 worth of value.

You need to find a $1000 problem.

What is costing someone $1000? What’s costing them $1000 an hour?

The mistake we make is thinking that people who make that kind of money have no problems.

It’s the opposite.

They don’t have $1000 problems. They have $100,000 problems. $1M problems.

If we were in the desert and there was a cheap source of bottled water for $1 a bottle, it’d be much harder to sell $100 a bottle.

Not impossible, but much harder.

So ask yourself, are you looking for customers with $1000 problems? 

Or are you looking for people with $1 problems, trying to convince them to see the value in $1000 consulting?

You need to start finding higher quality clients.

Mike Killen

Mike is the world's #1 sales coach for marketing funnel builders. He helps funnel builders sell marketing funnels to their customers. He is the author of From Single To Scale; How single-person, small and micro-businesses can scale their business to profit. You can find him on Twitter @mike_killen.