Ever wondered what separates the marketing moguls from the mediocre?
Hold that thought.
Before we get to that golden info, let’s talk about credentials.
I graduated with a 2:2 from Solent Uni.
Not exactly a household name, is it?
Least educated in my own firm and still managing to rake in multiple six figures.
Why does it work for me when so many smarter people are struggling?
Because you don’t need a genius IQ or an overpriced education to succeed in marketing.
So, what’s the magic recipe?
First tip: Write. Every. Day.
It’s a language game we’re playing, my friend.
The day I committed to writing every single day was the day my marketing game escalated.
Tip two: Share that work of art.
Scared of feedback? Get over it.
It’s the market that decides what’s good, not your fragile ego.
Three: Be right by doing it right, not by shouting louder.
Someone shows you a better way, grab it with both hands.
Sticking to your guns when they’re out of ammo? That’s stupidity, not loyalty.
Four: Ego is your enemy.
You nail a campaign, good on you. But let’s call it luck, shall we?
Failed? Fantastic.
You’ve just learned what not to do.
And the final tip? Immerse yourself in the written word.
Reading broadens your mind and tightens your game.
Books, blogs, billboards—whatever you can get your eyes on.
So, are you starting to get the picture?
The big secret is simple tactics, consistently applied.
Still think you need a Harvard MBA to get your marketing on point?
