Why do we often end up building businesses that exhaust rather than exhilarate us?
Let me take you back to the end of 2022, a time when I was on the brink of giving up.
I was utterly spent, not just physically but emotionally too.
Instead of seeking another business guru, I turned to a therapist.
A startling truth emerged: I was building a business for others, not for myself.
Was I chasing admiration or approval from those I revered?
The more I delved in, the clearer it became that my business model was a facade.
I was caught in a cycle of imitating success models that weren’t truly mine.
Isn’t it strange how we often lose ourselves in the pursuit of validation?
Realisation dawned: the key to rejuvenation lay in authenticity, not productivity.
I began reshaping my business, this time moulding it to my genuine passions and values.
The transformation was liberating, like shedding a cumbersome disguise.
Isn’t it time to ask if your business truly reflects who you are?
Building a business you love starts with being honest about what you want.
