Can you build a faceless business?

Why do we often grapple with the role of being the visible leader of our business?

Let me share an observation from my experience with various agencies.

They typically divide into two camps: the Faces and the Hands.

Faces thrive on interaction, clinching deals, and adding value to their networks.

Hands are the doers, focused on execution, problem-solving, and perfection.

Truth be told, we all lie somewhere between these two extremes.

Yet, I frequently see Hands types awkwardly attempting to be Faces.

Is it not like forcing a square peg into a round hole?

Realistically, not everyone is cut out to be the charismatic frontman.

And that’s perfectly okay.

Businesses do need someone to be the face, to forge connections, and lead the charge.

But what if you’re more comfortable in the role of a manager or a specialist?

Acknowledging where you fit in this spectrum is key to your business’s growth.

Isn’t it time to stop striving to be something you’re not?

Identifying and embracing your true role is the first step to unlocking your business’s potential.

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Mike Killen

Mike is the world's #1 sales coach for marketing funnel builders. He helps funnel builders sell marketing funnels to their customers. He is the author of From Single To Scale; How single-person, small and micro-businesses can scale their business to profit. You can find him on Twitter @mike_killen.