So, I was at this swanky business event a while ago, sipping on something I can’t pronounce.
You know the drill: you’ve got your best business attire on, and you’re ready to network.
That’s when I hear it, the most dreaded question at these events: “So, what do you do?”
I looked him dead in the eye and said, “I help marketing funnel agencies sell marketing funnels for $25,000.”
His reaction?
He burst out laughing.
But it wasn’t a “this guy’s a joker” laugh; it was a “finally, someone gets it” kind of laugh.
He said, “You’re the first person who’s told me what you do for customers, not what you do at work.”
Let’s break this down.
I didn’t say I’m a marketing consultant or a business strategist or any of those buzzwords.
I was crystal clear: who I help, the problem they have, and the result they can expect.
That’s it.
No fluff, no jargon, no wasting time.
This is the approach I swear by.
Because let’s face it, if 99% of people walk away knowing exactly what you do—even if they don’t need your services—that’s a win.
Tell people who you work with and the problem you solve.
Make it specific and let the chips fall where they may.
When was the last time you re-evaluated your elevator pitch?
