Ditch the Elevator Pitch, Try This Instead

So, I was at this swanky business event a while ago, sipping on something I can’t pronounce.

You know the drill: you’ve got your best business attire on, and you’re ready to network.

That’s when I hear it, the most dreaded question at these events: “So, what do you do?”

I looked him dead in the eye and said, “I help marketing funnel agencies sell marketing funnels for $25,000.”

His reaction?

He burst out laughing.

But it wasn’t a “this guy’s a joker” laugh; it was a “finally, someone gets it” kind of laugh.

He said, “You’re the first person who’s told me what you do for customers, not what you do at work.”

Let’s break this down.

I didn’t say I’m a marketing consultant or a business strategist or any of those buzzwords.

I was crystal clear: who I help, the problem they have, and the result they can expect.

That’s it.

No fluff, no jargon, no wasting time.

This is the approach I swear by.

Because let’s face it, if 99% of people walk away knowing exactly what you do—even if they don’t need your services—that’s a win.

Tell people who you work with and the problem you solve.

Make it specific and let the chips fall where they may.

When was the last time you re-evaluated your elevator pitch?

Mike Killen

Mike is the world's #1 sales coach for marketing funnel builders. He helps funnel builders sell marketing funnels to their customers. He is the author of From Single To Scale; How single-person, small and micro-businesses can scale their business to profit. You can find him on Twitter @mike_killen.