In 2014, I was in a rut—burned out, overworked, and underpaid.
I kept hustling, adding more hours, but my revenue was stuck, and I was exhausted.
Then came the game-changing insight: I was valuing my time, not my expertise.
I decided it was time for a major pivot.
I began to focus solely on businesses with active blogs but no conversion strategy.
So, what did they need?
They needed to turn those blog visits into actionable leads, and I knew just how to do it—opt-in forms and lead magnets.
This was my new specialty.
I positioned myself as the go-to expert for converting blog traffic into hot leads, and my clients loved it.
Here’s the kicker—I managed to up my monthly rate to $2000 per client.
And you know what I was offering?
I was literally setting up opt-in forms and creating a couple of lead magnets.
The actual work? It took my team just a few hours to execute.
I wasn’t charging for the hours spent; I was charging for the VALUE provided.
My clients saw tremendous growth in their email lists, and that meant more business for them and more money for me.
Suddenly, I was working less but making more, a lot more.
Why?
Because I was getting paid for the value I created, not for the time I spent creating it.
I ditched the time sheets, stopped counting hours, and started counting the value I could deliver.
So, what’s keeping you in the time-for-money trap?
It’s time to break free.
