Time is Money? Nah, Value is Money. 

In 2014, I was in a rut—burned out, overworked, and underpaid.

I kept hustling, adding more hours, but my revenue was stuck, and I was exhausted.

Then came the game-changing insight: I was valuing my time, not my expertise.

I decided it was time for a major pivot.

I began to focus solely on businesses with active blogs but no conversion strategy.

So, what did they need?

They needed to turn those blog visits into actionable leads, and I knew just how to do it—opt-in forms and lead magnets.

This was my new specialty.

I positioned myself as the go-to expert for converting blog traffic into hot leads, and my clients loved it.

Here’s the kicker—I managed to up my monthly rate to $2000 per client.

And you know what I was offering?

I was literally setting up opt-in forms and creating a couple of lead magnets.

The actual work? It took my team just a few hours to execute.

I wasn’t charging for the hours spent; I was charging for the VALUE provided.

My clients saw tremendous growth in their email lists, and that meant more business for them and more money for me.

Suddenly, I was working less but making more, a lot more.


Because I was getting paid for the value I created, not for the time I spent creating it.

I ditched the time sheets, stopped counting hours, and started counting the value I could deliver.

So, what’s keeping you in the time-for-money trap?

It’s time to break free.

Mike Killen

Mike is the world's #1 sales coach for marketing funnel builders. He helps funnel builders sell marketing funnels to their customers. He is the author of From Single To Scale; How single-person, small and micro-businesses can scale their business to profit. You can find him on Twitter @mike_killen.