Are you speaking to the RIGHT people?

I recall a moment at a recent event

After my session, someone approached me.

“Why do you do this?” they inquired.

I shared my belief.

Giving back is essential.

If my insights change just one trajectory, it’s all worth it.

Their response took me aback.

They were close to swearing off events.

“Why?” I pressed.

Their frustration was tangible.

Here’s the scene.

A room bursting with web designers.

Yet, no fruitful conversations or prospects.

This individual, also a web designer, had just presented.

Their topic? Web design, predictably.

I probed deeper.

“What clientele are you seeking?”

Their answer? “Restaurants.”

The irony was hard to miss.

They were fishing in a sea filled with fishermen, not fish.

“How often do you attend restaurant-themed events?”


The realization was palpable.

Fast forward a few months.

The transformation was astounding.

This individual was now mingling in the right crowds.

Restaurant events.


Clients were flocking.

The lesson?

Ensure your words find the right ears.

Are you confident you’re addressing the correct audience?

Mike Killen

Mike is the world's #1 sales coach for marketing funnel builders. He helps funnel builders sell marketing funnels to their customers. He is the author of From Single To Scale; How single-person, small and micro-businesses can scale their business to profit. You can find him on Twitter @mike_killen.