AI is making waves, especially when it comes to content creation and video production.
But without a doubt, the biggest industry trend remains video.
Video is set to become the lynchpin for most businesses going forward, and while it can feel intimidating to dive into, it’s absolutely essential.
People often say that AI will make video creation faster and easier, and that’s true—but only for those who are already doing it.
It’s like discovering a new workout at the gym.
If you’re already in the habit of going, new methods can enhance your results.
But it’s rare for someone to say, “Now I’ll start working out because of this new equipment.”
The same goes for AI and video.
AI won’t be so advanced that a complete newbie can jump in without effort.
Video is where you need to start, and it doesn’t require high production value to be effective.
If you’re an agency owner or working with podcasters, creating video content can be as simple as a Loom recording or a screen share, talking through valuable insights that your audience wants to see.
So, if you’re wondering which trend to focus on, don’t get caught up in the AI hype.
Focus on video.
That’s where the future of digital marketing lies.
Are you ready to make video your top priority?
