There’s a common trap in funnel optimization: the belief that more equals better.
But here’s a reality check: More often clutters than clarifies.
Consider this: A powerhouse squeeze page doesn’t need an essay to convert.
My top-performing pages? A single headline with three punchy bullet points.
That’s it.
Adding more content to a weak headline is like putting lipstick on a pig.
It’s not about the volume of words but the weight they carry.
The real game-changer? Follow-up.
Ironically, the gold isn’t in the immediate conversion but in the nurturing that follows.
This is where most funnels leak money.
Now, let’s talk traffic.
Quality over quantity.
No amount of optimization can salvage a funnel fed with subpar traffic.
It’s like expecting a gourmet meal from low-grade ingredients.
So here’s the paradox: sometimes, taking away adds more value.
Stripped down to essentials, your funnel becomes a laser, not a floodlight.
Does your funnel need a diet or a feast?
