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When we fail at a task or goal, we’re often quick to blame all the external circumstances for why we didn’t achieve what we wanted. It was too expensive, we didn’t have the support or experience, we don’t need to change that much. There are hundreds of excuses and reasons for not seeing something through.…
Choose a niche for your funnel business. Niche down. Create a sub-niche. Find a micro niche. All good advice but how can funnel builders really choose a niche AND stick to it. There are literally THOUSANDS of agencies and funnel builder businesses out there. Why should someone choose you over anyone else? What does your…
Unless you’ve been living under a rock for the last couple of decades, you know that email is an incredibly effective strategy to communicate with existing and prospective customers. Perhaps even more exciting, is that it’s also one of the most cost effective methods! Over the years, I’ve written a ton of emails for my…
Forget traffic, subscribers, email lists, software and websites. We’re going to explore exactly what your marketing funnel business needs in order to sell marketing funnels. If your main business is going to be selling marketing funnels, you’ll need to understand that you’re in a very competitive market. Even if you build the best funnels in…
So what is your purpose? What’s your vision for yourself and your place in the world? It’s a terrifying and existential question which can’t be easily answered. Most people go their entire lives without knowing what their purpose is. Most of us have been taught to be grateful, accept what we’re given and be happy…
Lot’s of people think that I believe everything should be $20 000. Marketing funnels, websites, consultation, eBooks, courses, napkins. That’s not entirely true, I believe you should charge $20 000 for $20 000’s work. Everything your marketing funnel business does should be profitable. Bar none. A $19 eBook should be as profitable as a $20…
If you want to discover endless depth to your market, you need to get very specific about your niche. I’ve lost count of how many marketing businesses will offer advice like “you need to niche down”, but when they themselves are asked about their customer, they’ll respond with “any small business really”. Amateurs. The fastest…
Clarity on any subject, be it large like our lives or businesses or careers. Or smaller such as individual tasks and problems. Comes from knowing how to prioritise and take action on the items that matter. Learning how to get clarity on almost any subject is a learned skill. It’s a habit and requires you…
During 2016 our marketing site, eCommerce system, marketing funnel and membership site were all on ONE website. I know, I know. It was killing me. The membership plugin didn’t work 100% with the eCommerce and subscription system. If the website needed updating, that would break the eCommerce and funnel system. It was all a bit…
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