If you want a MASSIVE SEO insight boost, Google just released their search quality rating guidelines.

Google, the giant search engine responsible for 69.24% of internet searches, (s well as other stellar products like Glass, Google+ and Video Player), has released its ‘How Search Works’ guide called the Search Quality Evaluator Guide.

It’s a fat, 160 page PDF that had previously been leaked in the past. ┬áBut now it’s open for everyone to see.

The document does NOT tell readers what their algorithm looks for on a website, but it is-

“aimed at helping Google Search Quality Raters understand how to rate the search results they are testing.”

, searchengineland.com

The handbook is essentially used by people called ‘raters’, who themselves don’t rate websites. ┬áBut they are used to help Google understand their experiments.

There’s bound to be some awesome SEO nuggets in here, so check out Google’s search quality rating guidelines here.

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Mike Killen

Mike is the world's #1 sales coach for marketing funnel builders. He helps funnel builders sell marketing funnels to their customers. He is the author of From Single To Scale; How single-person, small and micro-businesses can scale their business to profit. You can find him on Twitter @mike_killen.