5 killer funnels your customers want (and how to sell them)

I was this close to not writing a blog post at all today. It’s 8:30pm and I’ve just finished recording my new course, “How to build a marketing funnel with Beaver Builder and ActiveCampaign“.

You can sign up to the waiting list here.

I’ve been recording for over 12 hours straight today and yesterday and I’ve lost my voice. I’m exhausted, but I realised that I hadn’t published a post today.

In the course, I teach users how to build 5 different funnels for their customers, using Beaver Builder and ActiveCampaign.

  • Launch funnels
  • Sales funnels
  • Webinar funnels
  • Squeeze funnels
  • Content funnels

Our customers often have no idea what a marketing funnel is, or even what their options are. But they know their problems.

They also know what appeals to them. More sales, more leads, more interest.

So instead of offering one of the 5 funnels above, we can offer them results that they want and deliver a solution.

REPEATEDLY SELL PRODUCTS AND BUILD MASSIVE ATTENTION AND EXCITEMENT

“I can help your business repeatedly sell products online, to a large audience and build massive levels of excitement for your product.”

If you say this to a customer, they’ll want to work with you. The ability to repeatedly sell products online, to a large audience and build excitement about the launch of a product is highly valued.

What funnel does this? A launch funnel.

A launch funnel sounds like a NASA mechanical part. We can’t “sell” a launch funnel, but we can sell repeated sales and audience anticipation.

The sign up page and initial first video and training, builds trust and excitement with an audience. As the next few pages are locked until the next day and the day after, leads become more and more excited to hear more about the product. On the final video, which sells the product, we convert leads into sales and deliver a product to them.

Launch funnels can also be evergreen, locking down content for new users. As well as being a live event.

INCREASED SALES AND SALES ON AUTOMATION

“I can increase your sales and sell on automation.”

Increase sales AND create revenue on automation? Sign me up. The ability to convert leads and customers into new sales and on autopilot is the holy grail for most businesses.

What funnel can do this? A sales funnel.

Sales funnels, with order bumps, upsells and downsells increase sales in more than one way.

  1. They increase the frequency at which people buy
  2. They increase the average transaction value
  3. They increase the speed at which people buy

A well oiled sales funnel can turn businesses from 5 figure into 7 figure enterprises.

LIVE EVENTS CONVERT WELL AND CAN BE TURNED EVERGREEN

“I can help you sell to hundreds or even thousands of people, at a live event, for a fraction of the cost of selling one-to-one. And I make the process evergreen.”

Selling to customers can be hard work, especially if we have to sell face to face or over the phone. We can create a live event where we not only position ourselves as experts and an authority, but convert multiple people into customers at once.

What funnel does this once? Webinar funnel.

Seminar sales have been done for years and they work well. But many businesses can’t sell face-to-crowd like that anymore. Instead, we can create a live webinar event, drive a load of traffic to a squeeze page and sell to those that sign up.

Experts create educational content and that’s what a webinar does. We educate the audience on a solution and then position a further solution to a customer.

Finally, we can take the webinar recording and create an evergreen sales webinar with sign up page. Ka-ching.

INCREASE THE NUMBER OF PEOPLE WHO HAVE DEMONSTRATED INTEREST

More than anything, I want to find more people that have demonstrated interest in my product.

“I can increase the number of people who have clearly demonstrated interest in you, your product and a particular topic.”

Businesses need fresh leads. Leads are the lifeblood of a business. The problem comes when we drive more subscribers without a sales process on the end.

However, if we can get people to sign up to your email list – that means they’re clearly interested in the solution and the topic. It’s our job to reach out to those people and help them further. If I gave you notifications every day of people who are CLEARLY interested in your business and what you have to say, wouldn’t you want that?

What funnel does this? A squeeze funnel.

Most people know about optin pages and squeeze pages. The idea is that we offer content or training or something valuable and useful in exchange for an email address.

We then redirect them to upsell pages and thank you pages. We have bonus content and follow up emails.

Squeeze funnels can top up customer pipelines with fresh, interested prospects. Your customers want this.

CONVERT FREE TRAFFIC INTO LEADS AND SUBSCRIBERS

“I can turn all your content, blog posts and articles into squeeze pages. I can attract more free traffic to your site and convert them into email subscribers.”

Massive. Absolutely massive. THIS is the funnel that your customers want. Even if it’s not the funnel that they really¬†need (your customers don’t need more traffic, they probably need to sell more).

But anywho. We can convert blog posts into pages that convert traffic into leads. Gold.

What funnel does this? Content funnel.

Content funnels not only increase traffic to websites (the way they’re structured gives huge SEO boosts), but also allows that traffic to convert into leads. You can literally increase your email list and leads for free.

Wrap up

It’s late, I need to go to bed and I’m exhausted. But those are the 5 funnels we teach you to build in the course,¬†Build a marketing funnel with Beaver Builder and ActiveCampaign.

Have you sold any of these funnels? What do you think customers want? Let me know in the comments below.

Mike Killen

Mike is the world's #1 sales coach for marketing funnel builders. He helps funnel builders sell marketing funnels to their customers. He is the author of From Single To Scale; How single-person, small and micro-businesses can scale their business to profit. You can find him on Twitter @mike_killen.