Recently, I found myself involved in an enlightening exercise during a training session with a YouTube expert.
We were tasked with examining our own social feeds with a fresh perspective.
We’re often inclined to complain about not seeing enough of our ideal clients or that they’re not seeing us.
We think we’re shouting into the void and nothing echoes back. But the truth might be different.
As I scrolled through my feed, I expected to see the content from agencies I aimed to work with.
Instead, I was greeted by a flood of content from coaches and course-based businesses – peers in my field.
Suddenly, it became clear: I was surrounding myself with peers, NOT my ideal customers.
Think about it. If you’re encased in an echo chamber, you’re mostly going to hear your own voice bouncing back at you.
You’re merely seeing and interacting with people who are mirroring your own operations, not the ones you wish to serve.
A question hit me then: If I created a profile as my ideal customer, who would THEY follow?
The game changed with this simple shift in perspective. I started following, interacting with, and genuinely immersing myself in the world of my ideal customers.
Soon enough, my feed started reflecting the change, and so did my clientele.
Your social feed isn’t just a place for mindless scrolling or self-promotion.
It’s an unexplored gold mine of potential leads if you allow it to be.
Stop surrounding yourself with peers and start surrounding yourself with leads.
It’s time to redefine your environment.
Find your ideal customers by thinking like them, interacting like them, and by being in the spaces they inhabit.
What’s filling your social feed? Have you found your ideal customers yet?
