I’ll be honest, I’ve never felt “sleezy” when selling except for one time.
Selling satellite TV door to door.
The reason it felt sleezy, was because I was using every trick in the book to sell something to people who couldn’t really afford it, and who didn’t need it.
Not a day goes by when I don’t regret how and what I sold, which is maybe why I’m so serious about teaching people how to sell properly.
Ultimately it boils down to the fact that I didn’t really believe in the product and I didn’t really think it was helping people.
As soon as you believe that what you sell can help people, it changes the dynamic of what you’re selling.
Feeling sleezy or pushy, means you feel that you’re getting more from the deal than you’re putting in.
The way I’ve gotten “over” feeling sleezy, is to talk to the customer. Really talk to them.
Not selling, not pitching, not being clever or closing.
Just talking to them.
Asking them what their biggest problems are, asking what their goals are.
99% of the time, when I’ve made the biggest sales in my career.
Or when I’ve sold something that’s more expensive than my competition.
I’ve closed the deal because we both thought it was the best option they had.
I’d ask what problems they had and they’d ask how I could help.
Selling doesn’t need to feel sleezy, if you both feel like you’re on the same side of the table.
It’s a team sport and you’re working together, not trying to submit them to your will.
