What your offers fail

Have you ever wondered why some offers crush it and others seem to struggle to get any interest at all?

Well, I looked back at what transformed my agency from “just another marketing supplier” to “multiple six-figure” and oversubscribed agency within just one year.

And what I found out was unbelievably simple.

You see what you have to understand is that the reason that some offers fail and some succeed, has less to do with what YOU do and more to do with what the CUSTOMER gets.

I used to call myself a marketing funnel expert or (shudder) a conversion ninja.

All this did was tell people that I’d spent too long thinking of clever names and not enough time working on my offer.

And I used to struggle to get clients in the door because I felt I’d have to over explain to them what I did.

When I tried to fix this problem, people told me I needed to work on my offer.

So to fix my offer, I would include more features and add more deliverables and make the product more complex.

I’d add cutting edge campaigns and tools and I’d overload my offer with “stuff”.

But it wasn’t until I made one key change that totally revolutionised my business.

I didn’t add anything.

I removed almost EVERYTHING.

I stopped telling people what I did and what I delivered and built.

I started telling people that if they worked with me, they would generate leads from their blog for cheaper than their advertising costs.

I’m not joking when I say within weeks I had clients calling me up, asking for work.

I had stopped telling them what I did and started telling them what they got.

That was the missing magic from my offer.

So, what do your clients WANT?

Mike Killen

Mike is the world's #1 sales coach for marketing funnel builders. He helps funnel builders sell marketing funnels to their customers. He is the author of From Single To Scale; How single-person, small and micro-businesses can scale their business to profit. You can find him on Twitter @mike_killen.