Last year, I made a decision that might seem reckless to some, but it was one of the most important moves of my life.
I chose to pivot our business completely away from coaching, even though we were pulling in multiple six figures a year.
You see, despite the financial success, I wasn’t happy, and I certainly didn’t feel fulfilled.
It wasn’t the clients—they were fantastic.
It was the realisation that coaching wasn’t right for me anymore; I had squeezed all the joy I could out of it.
So, I decided to dive into creating online video content on YouTube and shifting towards affiliate sales, specifically focusing on promoting HighLevel and a few other offerings.
We still sell course products, I have my books, and there’s AdSense revenue, so I’ve diversified my income streams.
But here’s the first lesson I learned: no one really cares about your business identity as much as you do.
I thought people would see me differently, but the truth is, they didn’t even notice the change.
Those who did? They were nothing but supportive.
The second lesson hit harder—all I did was trade one kind of stress for another.
Creating content and building this new business is hard work, far more challenging than coaching ever was.
In fact, the ease of coaching is what led me to fall out of love with it.
Now, I’m in the thick of the struggle, trying to get this new venture off the ground, and let me tell you, it’s tough.
But the most empowering lesson? You can do whatever you want with your business.
Want to call yourself a funnel strategist and charge five grand a month for your services? Go ahead.
Too many people are stuck trying to impress their peers instead of focusing on what really matters—their market.
The only people you need to impress are your customers.
So, what’s stopping you from making that bold pivot you’ve been considering?
