The number one thing I’d do differently if I were starting my agency from scratch? I’d choose a niche—fast.
I’d zero in on a very specific market, solve a unique problem that no one else is tackling, and go all in.
People often worry about not having testimonials or case studies when starting out.
But here’s the truth: you don’t need them right away.
I’d dive deep into learning everything about the market I’m targeting—study it, research it, live it.
Then, I’d launch a pilot program.
Let’s say, for example, I decide to help authors writing their third book launch a course alongside it.
I’d be upfront: “We haven’t done this before, which is why it’s $6,000 instead of $20,000.”
I’d get a few testimonials, prove the concept, and build from there.
So, if you’re starting fresh, don’t wait to find your niche—nail it down, do the research, and launch with confidence.
What niche would you choose today?
