The biggest breakthrough in growing my agency wasn’t about finding new clients or refining our services—it was about hiring the right people.
Many of us hesitate to bring on new team members because we fear the worst: what if I can’t afford to pay them?
What if they turn out to be a nightmare to manage?
I used to think that way too.
My role as a business owner isn’t to be the best marketer my clients have ever met.
It’s to grow the business and empower my team to become the best marketers my clients have ever worked with.
Now, when we bring someone new on board, we give them six months to a year to ramp up, knowing that by the time they’re ready, they’ll be delivering at a level that meets or exceeds our standards.
This is why we’ve productized everything.
No more custom solutions—just highly effective, repeatable processes that make training easy and ensure our clients get consistent results.
The result?
I’m free to focus on creative ways to sell and grow the business, while my clients are happier than ever with the team’s work.
In fact, they prefer to deal with my team directly, which has been a game-changer for me.
So, what’s stopping you from making that same mindset shift?
