The biggest mistake? Assuming that the page design and how beautiful the funnel looks actually matters.
It doesn’t.
This goes hand in hand with another common error: not knowing who you’re selling to.
Building marketing funnels is about solving problems, but in order to solve a problem, you need a person.
And that person needs to be experiencing pain.
If they’re not feeling any pain, they’re not going to be interested in what you’re offering.
You could have the ugliest funnel page in the world—a simple headline and opt-in form—but if your offer is killer and targeted to the right market, it will convert.
Take this, for example: if I said, “If you work from home and want to record YouTube content, I’ll show you how to set up a full YouTube studio for under $100, even in the smallest room of your house,” and pitch that to YouTubers, it would convert like crazy.
That offer would crush a beautifully designed page full of fancy graphics and clever marketing.
Why? Because the offer speaks directly to a problem the audience is facing.
You shouldn’t even be talking about your product until they’re close to buying.
Focus on their problems first, not how good your page looks.
The number one mistake marketers make with funnels is obsessing over design instead of honing in on the message.
Are you making this mistake in your funnels?
