Who benefits from working with you? Choosing a niche
There are degrees of effectiveness with a niche. Starting at the bottom, the least effective definition of a niche is telling people what you do in a broad sense. This is typically when you tell people that you run a marketing business, or a marketing funnel agency. The next level, which while being slightly more…
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Niche’s aren’t profitable
I want to talk about why your niche won’t be profitable. As we’ve talked about already, there is an idea that you’ll discover this magical tribe of people with cash in their pockets, desperate to buy from you. As if a niche is something that’s waiting to be discovered. And as you’ve seen, you don’t…
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How to justify yourself as an expert
Imagine you’re on stage speaking, or you’re at a networking event surrounded by loads of prospects. Or maybe you’re with a customer and you start talking them through a process that you’re supposed to be an expert in. And someone stops you, stands up points at you and says, “you don’t really know what you’re…
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You must niche down
This is an edited transcript form a previous YouTube video and podcast. If you owned a 1960s red classic Ferrari and it was in a pretty bad state and you knew that you wanted to restore it to show room condition. Would you rather take it to a) a regular auto body repair shop that…
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How funnel builders can become key persons of influence with Daniel Priestley
Can you imagine a funnel business where you’re paid to speak, people have read your books and you deliver work to some of the top businesses in the world? Imagine knowing that you don’t have to work evenings and weekends, but you’re getting more done than ever before. Last month Daniel Priestley was kind enough…
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How to ask what budget your customer has, without sounding greedy
Have you ever sat down with a customer and presented the proposal to them, only for them to look at the price and say “oh we don’t have that much. We were thinking $500 for the whole thing”?
It used to happen to me a LOT. It’s really disheartening to hear from someone that you’re too expensive, or they didn’t realise it would cost that much.
We’re going to stop that happening.
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Funnel builders! Stop charging per hour (because it’s killing your funnel business)
Marketing funnel businesses need to stop charging per hour, because it’s killing your business.
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7 things you need to do the DAY after visiting a WordCamp
You’ve just come back from a WordCamp. You’ve got your swag, your notebook is full and you met some amazing people (in person!). But now what? How can you capitalise on all that energy and good will? Follow this list and you’ll 10X your WordCamps. 1. Book that call If you’ve attended a WordCamp (or…
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Finding “True North”: How to know when your funnel business is headed in the right direction.
Have you ever felt lost or confused about the direction for your business? Have you ever wondered if you’re heading in the right direction? When a new opportunity or problem presents itself to you and your marketing funnel business, do you clearly and precisely know what to do about it? In this post we’re going…
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Hey there, I'm Mike (:
Back in 2016 I decided that I was going to help as many funnel builders as I could, sell more marketing funnels for higher prices.
I've now helped thousands of funnel builders sell their services for higher prices, define a niche and scale their business.
I know that my team and I can help, so please don't hesitate to reach out.
Have courage, commit and take action.
Mike Killen