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This is an edited transcript form a previous YouTube video and podcast. If you owned a 1960s red classic Ferrari and it was in a pretty bad state and you knew that you wanted to restore it to show room condition. Would you rather take it to a) a regular auto body repair shop that…
In this post I’m going to teach you how to sell five figure marketing funnels, using WordPress. WordPress businesses are uniquely positioned to sell amazing marketing funnels for big bucks. My goal is to help you sell them because you’re already good at building the sites and the landing pages and the optimization and pushing…
It’s the dreaded response to a proposal or pitch. Sucking air in through their teeth and saying “it’s pretty expensive isn’t it?” What a slap to the face! Even if you’ve discovered their budget and you’re within that budget, customers still have a problem with price. They don’t want to commit right away and they’re…
There are 3 fundamental problems in any marketing funnel business. 1. A lack of awareness and desire in the marketplace, where you don’t stand out and high quality customers with great budgets, aren’t seeking you out. 2. Not enough focus, clarity or direction on what to work on and what to ignore. This creates confusion…
Someone stood up, in the middle of my talk and pointed at me. I locked eyes with them and they shouted “you don’t really know what you’re talking about do you?” Everyone in the audience heard the question and all eyes turned back to me. I was completely stunned. In shock, I couldn’t get a…
I was at an event last week and listened to a talk by Andrea Zoellner on microcopy and user experience (KILLER talk by the way – I’m looking to get her on the podcast). One of the questions asked was “what is your most hated or overused word” and a few answers like disruptive, impactful…
You’re more than capable of earning as much as you want, need and could ever dream of. You might not be in a great financial situation right now, you might be doing OK, you might be earning everything you want. The point, is that no matter where you are now – today – you can…
In this blog post I’m going to show you how to sell email marketing to customers. We’re going to talk about how to price email marketing, what kinds of “offers” you should make. As well as how to pitch and close a customer to sell them email marketing. Email marketing automation is an amazing product…
What is it that makes some businesses successful and some businesses fail? Even though you might all start at the same time, some of you aren’t going to be around in six months, some of you aren’t going to be around in a year or two years. And the truth is only one thing that…
A few months back I went with Liv to a race (she runs a lot) on Dartmoor in Devon, England. It’s basically where Hound Of The Baskervilles is set. Wild unclaimed moorland with bogs and huge granite outcrops, peppered with forests and lakes and rivers. While beautiful and a wonderful tourist destination, it’s not without…
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