How Any WordPress Business Can sell a marketing funnel to a customer

All Marketing Funnel Theory is about, is the way we as human beings interact with each other. Marketing funnels are much more intuitive than websites and help clients get the same job done (such as sales, lead generation and lead conversion) on automation and faster than creating traditional websites that often become stagnant and complacent over time.

Customers don’t want websites

Customers think that they want a website when really, what they don’t realize, is that they could benefit more from utilizing marketing funnels instead. That is the crux of the situation in the modern marketing industry as we become more in tune with advanced marketing resources. Customers are often sold on building websites by the idea of a flashy user experience that usually involves parallax scrolling and animated backgrounds. The idea of design replacing marketing is the illusion. The reality is that marketing agencies and WordPress website businesses constantly confuse sexy design with successful marketing.

Customers seeking to grow their businesses will often inquire about collecting leads, sales and a platform in order to push more business to the masses. When branding and visibility are at the core of the situation, it’s time to educate the client and teach them why creating a marketing funnel would be a much more valuable solution.

Now, sometimes customers are not keen on the idea of a marketing because they feel it could be too sales-oriented or pitchy. When this happens, it’s time to look into how to package the deal properly. Just like the difference between super dangerous rotating blades that could cut your fingers off…or a blender, the way you package and present it makes all the difference during the presentation stage.

Packaging Makes All the Difference

Packaging a marketing funnel as a website is a sure-fire way to get the customer to buy-in to the idea of a marketing funnel the shortest period of time. Being careful to keep the website structure away from the close association with sales pitches is a recommended start for success because it adds credibility to your customer’s work.

There is a common myth that the marketing funnel process only works for the big players, but that is not the case. The truth is that smaller companies benefit from marketing funnels the most. Smaller companies are the ones that get the most results out of it because leads and sales automation are generated almost effortlessly. Larger companies may have the most reach in order to find people to create what they need from scratch, but small business owners have precious little time and, because of this, take the most strides to get the job done right – the first time – and quickly! Marketing funnels can run in the background while you sleep – something small business owners lose a lot of trying to run the company! With a marketing funnel running in the background, you don’t have to miss out on anything.

As soon as the customer hits the “Publish” or “Schedule” button, social media gets taken care of automatically, eliminating valuable time that would have otherwise been wasted overseeing every aspect of the situation. All of the posting is automatically taken care of so that the business owner can focus on what matters most – everything else. Marketing via social media allows leads and sales to be generated, literally, with the click of a button. Regardless of the business model at play, the marketing funnel process is as simple as pushing a button.

Marketing Funnels Get Results

Here’s the truth: marketing funnels have been around for years. We are only now learning how to incorporate marketing funnels into websites. If you go into a shop and you start looking around at cookware, as an example, you notice the attentiveness of the retail clerk. If they ignore you, it’s quite annoying because you may have questions and need assistance. On the flipside, if they approach you too vigorously from the start – that’s annoying, too. Another example is if the sales clerk comes up to you and says, “Hey, I can see you are looking at this great knife, how about taking a look at this new oven?” they have clearly missed the point that you’re not looking at ovens – you’re looking at knives. They have missed their mark completely and now you’re even more frustrated.

But what if the sales clerk approaches you in the knife aisle instead by asking the question, “What are you looking to use the knife for in the first place?” and then offers, “because I don’t find that particular knife to be as efficient as one might expect.” All of a sudden you have a whole new incentive to look over other alternatives and possibly locate the knife of your dreams. This example of expanding communication between sales lead and customer fits dynamically into the process of implementing marketing funnels that work. Creating the conversation leads to various new opportunities.

Awareness, consideration, decision, and sale were definitely at play during the last portion of the successful marketing funnel example just referenced.

It might sound like creating a marketing funnel via website can be complicated, but it’s really not as difficult as one might imagine. Recently, there was an example of a company generating over $245,000 in revenue using the simple structure of three landing pages and one thank you page. It took just eight short weeks for this result. About 50% of the sales in this scenario were new leads.

The item being sold was a financial membership product that was priced between $1,000-1,500 depending on the level of commitment purchased. Approximately 190 people benefitted from this sale that ran completely on automation. There was a lot of ground work to cover, but then it happened: the sales started flowing. Social media structures, such as Skype and Facebook, played a giant role in closing the deals, but everything else was done completely on automation. This type of outcome would never have occurred if the marketing funnel had not been set up properly in the first place. Putting in the effort at the start pays off in the end – especially for small business models.

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Mike Killen

Mike is the world's #1 sales coach for marketing funnel builders. He helps funnel builders sell marketing funnels to their customers. He is the author of From Single To Scale; How single-person, small and micro-businesses can scale their business to profit. You can find him on Twitter @mike_killen.