Writing a business plan to grow a WordPress business – Business building diary – Mike Killen

I quit my job, lost my largest client and this is the business plan I’m using to build my WordPress website business back up from scratch

Websites businesses and businesses in general that want to start from scratch, or from fresh or that just need a little direction FORGET to write a mission and plan.

I’m going to write my businesses mission and plan RIGHT NOW in front of you and give myself the main goal for my business.

Business plans DON’T need to be long, complicated or full of numbers. You don’t need a cash flow forecast yet or capital raising plan.

Cloud-based apps like Quip and Google Docs or O365 mean we can whip up business plans fast. A business plan is basically “how do we achieve our mission to our customers and our business goal?”


£5000 a month in recurring revenue


To help membership based businesses grow their membership numbers and revenue

Financial breakdown

10 x £500 a month

100 £50 per month

Core 4

Product menagerie

Daily content

Meet the needs of subscribers and customers

What makes me a trusted source of authority?


Mike Killen

Mike is the world's #1 sales coach for marketing funnel builders. He helps funnel builders sell marketing funnels to their customers. He is the author of From Single To Scale; How single-person, small and micro-businesses can scale their business to profit. You can find him on Twitter @mike_killen.