I’m going to show you 7 statistically proven conversion hacks that can increase your conversion rates for your marketing funnel. One of them increased conversions by 2000%. Seriously, no joke.
When we work on our own sites or customer sites, it’s easy to focus on copy, design and the product. But page by page, there are many conversion optimisation pieces that you can implement TODAY that will increase conversion rates.
Let’s look at some maths.
1000 visitors to a page, converting at 5% for an optin, will give you 50 leads.
Increasing that to 10% will give you 100 leads. Some of these conversion optimsation hacks for marketing funnels, will help you do that. Imagine DOUBLING the number of email subscriber you had.
Let’s go one step further. Let’s say your 50 leads convert at 10% for a sale. So that’s 5 sales at $100 = $500.
100 leads would then give you $1000.
But if we just increased that sales conversion to 15% (again, using some of these hacks, you can do that), that’s $1500. You could TRIPLE your sales using these furiously simple techniques.
1. Shorten your landing pages
Wouldn’t you know it? A SHORTER landing page increases conversion rates? At least that’s what one online design course business found.
A 13% increase in sign ups and 25% more click throughs from shortening their landing page.
2. Write a clear and obvious call to action
Sounds obvious, but how many of us neglect our CTAs and just write down the first thing that comes to mind?
For lead magnets, light bulb moments, sales and conversions. Make sure the call to action is ferociously clear and obvious. It has to provide value to the reader and sell the next action.
Download our free guide to increasing visitors from Google might look strong. But Do you want more traffic? is even stronger.
Making it clear what the benefit is and appealing to hot buttons in the reader’s mind is how to get those clicks.
According to Neil Patel, “Customers respond to personalization, and there are a lot of cool ways to use it without spending a lot of money.”
“As a bonus, I threw in localization and a reminder of competition.
I’m determined to make a business in [your area] grow. You could miss out.”
3. Include different checkout options
44% increase. A 44% increase in conversions when you include other checkout options.
Kissmetrics.com talks about incorporating multiple payment gateways.
“You can improve your checkout conversions by up to 44% by incorporating multiple payment gateways, such as PayPal.”
PayPal has up to a a 70% higher checkout conversion rate, according to research firm Nielsen.
This is particularly important when we look at mobile conversions, mobile purchasing and checkouts on mobile. More and more people are BUYING on their phones and checkout options like PayPal make things so much easier.
4. Speed up your site
I wasn’t sure I wanted to include this fact on this post, because it’s not always an easy fix. However, when Jeff Bullas talks about content marketing conversion rates, you listen.
This same image popped up a lot during the research for this post.
Spend some time working on your site to increase its load speed. It can be tedious work, but simple things like deleting unused plugins, optimising images and getting decent hosting can do wonders for your load times.
“A fast website is the key to keeping visitors around to guide them down the conversion funnel”
Rohan Ayyar, jeffbullas.com
5. Easily findable contact information
I love this one because it’s so so obvious. If you want people to call you, or email you, how hard do they have to work?
Crazyegg.com talks about making sure your live chat options (bottom right for us), phone numbers, emails and social icons need to be obvious and easy to find.
“Have a toll-free 1-800 number in place and advertise it prominently on your site, preferably in the top right-hand corner.”
5 Common-Sense Conversion Tactics Even Newbies Can Master. Brian Zeng
Live chat is now becoming more and more accepted, with Forrester Research showing 44% of online shoppers considering live chat one of the most important parts of an e-commerce site.
6. Auto-select form fields
This is such a killer idea that I’m going to look at some of our forms and do this today.
Kevin Ho from wishpond.com talks about making it easier for people to convert. Think about that. The EASIER it is for them to convert, the more likely they are to convert.
So with that, why not help your visitors more by auto-selecting the fields that you want them to fill out? What a great idea right!?
“On the surface they look identical. And they are, visually. However, the signup form on the right is pre-selected when visitor arrive on the page. This means that users can simply begin typing rather than having to click on the form in order to select that field.”
Wishpond saw a 45% conversion increase using auto select on their forms. Now THAT’S killer.
7. Get rid of your sliders
Guys, it’s not 2008 anymore. Get rid of your fucking sliders.
“But they look so nice!” No, they don’t.
Sliders at BEST have a 1% conversion on the first image and the rest are basically ignored.
UnBounce talks about the difference between using a static image offer and a slider.
“The company replaced their image slider…with a static banner that let visitors self-select which pet category was most relevant to them.”
The result? A staggering 2095% conversion increase!
The slider converted at around 1.9%. The optimised version converted at 43%! For the sake of my website, I’ll gladly give up ANYTHING that increases conversions by that much.
What do you think?
Have you heard of any of these? Are you guilty of any of them? If you’re going to pick ONE to do this week, which one is it? Let me know in the comments.