I’m not a massive fan of New Year and less so the concept of changing who you are over the new year. As if we need permission or a global event to change who we are.
Which is why instead, I’ve got a list of priorities below that I feel funnel businesses need to address in 2020.
Use these instead of “goals” as a way to focus what you need to work on and maybe, give guidance to your goals if you want them.
1. Define a niche
If you don’t have a clear, specific and profitable niche before we get into the 20’s you categorically need to make this your #1 priority. 20 years ago if you were into curling, you’d hear about it in the news once ever 4 years.
Now, you can find entire blogs and YouTube channels about it. Why? Because people are looking for highly specialised, specific content that speaks to exactly what they want.
Create a niche that tells people WHO you work with, the characteristics that makes them unique and the result or problem you solve for them.
2. Create a model
Your marketing funnel business would benefit greatly if it had a “model” for how it serves it’s niche. If you have a specific audience or niche that you serve, what are the models and systems that help them?
For example, we have the Customer Product Matrix. The Marketing Funnel is another model. The 5 P’s from KPI are a model. A model is just a framework that people can use to explain an idea and you should develop one for your niche.
3. Build recurring revenue
No shit right? Well, if it’s so obvious, then why do so many businesses miss this? Recurring revenue is critical to the success of your business. It takes the pressure off your finances and is where profit is found.
If the entire concept of rec.rev sounds like it won’t work for your funnel business, I can tell you that it will. Your customers want results every month and you can give it to them.
4. Have a scalable solution
This one is a little less specific but the priority you need in your funnel business is scale. You need to be able to deliver 1000 products to your customers, at the same speed and with the same level of quality.
Funnel businesses that ignore the scalable products route are forever going to be trapped in a cycle of peaks and troughs of revenue. Projects that come in remove the ability to market and sell your service, because you’re busy delivering.
Instead, funnel builders must look to scalable products to help their customers and reserve consultation and deliver for high ticket products.
5. Become disliked
This is probably the hardest item on the list. It’s also my #1 value. Becoming comfortable and having the courage to be disliked. That’s how I sign off every email.
If you can remove yourself from the desire or need to be liked by others, you’ll succeed faster in your business and arguable, life. The desire to be liked hampers us from change, making decisions and putting ourselves out there.
Out of all these priorities, I’d argue that your #1 should be to get comfortable being disliked. Once you’re fine with not being liked by everyone, you are free to produce more content, promote more products and niche down.
How do these priorities sound to you? Hit reply and let me know if any of them resonate and if you’re looking for help with any of them.