Maybe you’re starting out and you want to start selling marketing funnel services to your customers but you don’t have all the crazy equipment and you don’t have loads of money to spend on staff or lead generation.
Are you able to generate sales for your marketing funnel agency using just your laptop?
The problem is that when you start out and you don’t have a lot of resources, I’ve been there and I’m going to be using a lot of my experiences.
In this blog post, I’ll be talking about how I managed to set up an agency and start selling marketing services using just a laptop and the laptop I had was like, shit as well.
It wasn’t a good laptop. I literally couldn’t afford anything and you want to get customers in as quickly as possible.
You want to start generating revenue and sales as quickly as possible but maybe you don’t have a lot of the tools to be able to spend money on.
Therefore, how can you do that using just a laptop and what do you need to focus on and remember as well as what you can ignore?
Spend ages on the perfect website, name and “brand”
A lot of funnel builders when they start an agency or they want to start selling marketing funnels focus on the website, they do the brand, the logo, the colors, the name and the URL.
All of that can be completely ignored. That is an enormous waste of time, in my opinion.
All it’s going to do is cost you money and time when what you should be doing is getting clients in.
The big misconception is that if you don’t have a website that’s pixel perfect, a strong brand with a bullshit name, some middle of the road weak marketing statement like “We help awesome brands do awesome things online.”, you’re not going to make sales.
As absolute bollocks, you are absolutely going to make sales. I’m going to show you how you can make sales using just a laptop, especially if you’re starting out.
Define a niche
One of the things I’m going to talk about is making sure that you have a niche. If you don’t have a niche, that’s probably the first place that you need to start to.
I’m going to give you a free list of 49 different niche ideas that funnel builders like you can go after here:
It’s a totally free list of niches that I think funnel builders could really explore and make a lot of money.
On that note, I’m going to say you need to have a niche. I cannot express this clearly enough. If your business is going to be defined as a marketing agency that just sells marketing funnels, you are going to fail.
The problem is that a lot of people spend time and money on the website, the brand, the name and the URL, all that kind of shit without having any idea of the hyper specific problem they’re solving for the hyper specific customer that they want to target.
At minimum, you need to define a niche that you’re going to at least test and if it turns out that it doesn’t work, you can always change it but you need to have an idea of where you want to go and who you want to target.
Imagine going to Expedia or a travel agent, not that anyone’s using travel agents right now and saying to them, “Yeah, I want to take a flight. I want to go to an airport and sit on a plane for eight, nine, ten hours. I want to go to a new place in a couple of weeks. I want to come home. ”
You’re describing the process. You’re describing the travel process.
They’re going to first away say, “Where do you want to go? What’s the target? Where’s the destination you want to end up?”
That’s the mistake that a lot of funnel builders make especially when they’re starting out. They focus on the brand, the website and all this stuff but they actually don’t have something that they’re focusing on.
It’s not your skills or experience that make the brand weak. It’s the fact that you don’t have an ideal target market.
If you want ideas on that you can get a FREE List of 49 Niches here:
You need to have a really clear and defined niche.
Have a free offer page
Next up, rather than an entire website, you need to have a free offer page.
What this is giving something away, anything away in exchange for an email, maybe a phone number as well, that would be considered so extremely useful to your audience and niche that they’d be willing to give you their contact information.
You want to record some training or something nice and simple for your niche that focuses on a really specific problem. It is not how to build a website or how to build a marketing funnel.
If your niche is pet owners who aren’t able to run a business that they want because they have to take care of their pet, you’re going to think of five ways to generate leads and sales for your business when you have to spend at least two hours a day looking after your pet.
That’s how specific your free offer page needs to be.
All you’re going to do is focus on solving a hyper specific problem for a hyper-specific niche and driving traffic to that niche.
What it also means is that if you ever go to networking events or go into social media forums or start creating content, you’ve got somewhere to start focusing your efforts. You’ve got an area to start directing people to.
One of the reasons people struggle to make sales is because they don’t have a scalable sales solution.
If I approached you today and said, “Hey I’ve got a thousand people interested in buying from you.”, most people would be like, “Absolutely not. I can’t handle that.”
I can, because I can say, “Just go to https://sellyourservice.co.uk/49 niches. Download the free guide and I’ll get in contact with you later.”
Record some training, nice and simple and quick, on something hyper-specific and focused.
Doesn’t have to be half an hour. It doesn’t even have to be 15 minutes. It can be 10 minutes long with maybe a PDF but it doesn’t have to be anything complicated and offer a follow-up call to anyone who signs up.
Yes, your numbers are going to be low to start with, but don’t go after volume. Go after quality.
Right now you are in the position where you actually have a big advantage of having lots of time on your hands so what you need to do is make sure you go off to the right clients, not the volume of clients.
Then follow up with people who download and that’s going to become a recurring theme through the rest of this blog.
Be willing to get on Zoom to sell and qualify
On that note, you need to be willing and able to get on zoom to sell and qualify.
Don’t rush to the sale.
As soon as someone downloads it and goes after your lead magnet, don’t immediately rush into the sale.
What you want to do is say, “Hey, I noticed that you downloaded my free guide on generating leads while you still have to take care of your pet. Why don’t we get on a call? See what you think of the report and the training.”
Then the next day you’re going to follow up with them and follow up with them and follow up with them.
You have to be really comfortable getting on zoom, booking calls and qualifying the customer, and understanding what problems they’ve got.
Some would ask me, “Oh, should I buy an email list, or what have I drive a bunch of free traffic? Or what’s these other kinds of like networking events that I can join?”
Get good at follow up and booking calls
None of that stuff fucking works.
I’ve tried it all. I’ve seen people try all.
What you need to do is have a hyper-specific author capture, email addresses, leads and names and maybe even phone numbers and start following up with people.
The number of times that I’ve laid out an entire business on a table, looked at all their aspects of their sales and marketing and found out that they could double or even triple their revenue just by following up with more leads is crazy.
It’s the number one most ignored area. I don’t know why people are afraid of it because it’s free.
You’ve already got that information and yes, most people are going to ignore you and turn you down. The job is continuing to follow up with them until they do want to get on a call with you.
Ignore the brand shit and total website
I’ll only touch on this briefly, but ignore the brand and the shit and the name and the total website redesign and all that kind of stuff. It’s not going to help you out.
Having a name change isn’t going to help you out.
Having a slogan isn’t going to help you out.
When you’re starting and you just have a laptop, you’re not competing with the big agencies, looking at them going, “Oh my God, it looks so clever and stunning.”
Don’t worry about that. You’re one person.
What you want to do is offer a hyper-specific solution to a problem, to a very specific niche and make sure that you’re only attracting that person because you don’t have the time to go after all of a nice website.
Yes. At some point in the future, it’s going to help but right now it doesn’t.
Anyone who says otherwise I’ll gladly argue the point with because I have never seen a business go from zero to a hundred thousand because they had a beautiful website, some bullshit, generic name.
Instead, businesses go from zero to a hundred thousand to five hundred thousand and beyond because they have a hyper-specific niche and hyper hyper-specific problem they solve for that niche.
What you need to do is have the page I talked about above with the free offer and offering a download.
Then a free follow up call afterwards using Calendly.
Zoom has like free options, you can do all of this for free, with a laptop to start generating sales.
If you’re looking to define a niche, your marketing funnel business, make sure you download the list of 49 free niches here that you could go after it gets sent straight to your inbox: