There’s a funny thing about us humans.
We complicate the simplest of things.
A story comes to mind about my two young nieces.
They were at my place, hungry as ever, and running circles around their Mum and Dad.
The problem was, they were too shy to ask me directly for food.
Even though being their uncle, I’d gladly whip up anything their hearts desired.
Their parents caught onto their little game and posed a question, “Have you asked Mike?”
Both shook their heads, their little cheeks flushed red with embarrassment.
It struck me then how we do the exact same thing with clients.
We dance around the subject, employ convoluted strategies, and forget to do the one thing that’s most important.
Ask for the business.
I often ask you, “Have you simply asked for the business?”
And more often than not, the answer is no.
Why?
Because we overthink, and we believe there needs to be more complexity to sales.
But sales is as simple as making pancakes.
Just as I did for my nieces, once they finally asked.
The moral of the story?
Simplicity rules.
So, when are you going to stop beating around the bush and start asking?
What’s the worst that could happen?
They say no?
Even then, you’re one step closer to a yes.
So, take a page from my nieces’ book and just ask.
How are you planning to simplify your sales strategy?
Remember, the first thing to do is ask.
