Something I’ve noticed more and more recently is my desire to dig deep into my community and niche and figure out what I can do to help them more.
The more people who join YouTube and create content for agencies (and there are dozens of them), the more I realise how important it is to niche down and offer something that no one else wants to offer, or can offer.
For example, when I first told people that I help people sell marketing funnels, that seemed almost so specific that the market would never exist.
Now, I have to be even more specific and define myself against all the bro-marketers who show off their expensive watches, awards and fancy cars.
Digging deeper into this, I start to believe that my sweet-spot is helping agencies hit that first $10,000 a month in recurring revenue and/or selling a $25,000 project.
Attracting a client and closing them for $25,000 seems to be something I’m able to do.
But the frustration comes from hearing what other people think I should be doing, and what they find exciting.
“That just wouldn’t interest me Mike, $10K a month isn’t exciting enough.”
“You need to think bigger – bolder. You’re putting a limit on what you can do.”
“$1M is the only number that matters Mike, aim for that.”
I hear this kind of constructive feedback a lot.
A. LOT.
Am I thinking too small? Am I limiting my reach and how much I can help?
My thoughts start to spiral and I question my worth or value, maybe I’m a fraud if my sweet spot is “only” teaching people how to attract $25K clients or add $120,000 in revenue.
And this is why feedback is so so confusing.
Because I’m a firm believer in listening to your clients, not A client.
If I release a product called $25,000 Clients and it’s our best selling course ever.
Or if I release a video showing how you can build a $10,000 recurring revenue, and it gets views…
THAT is feedback which is valuable.
All too often you’ll hear one-on-one feedback from people who aren’t your clients.
They have zero skin in the game, and they don’t have the problem that you fix.
Let’s be clear – my focus on helping people hit $10K a month brings me MULTIPLE $10,000’s a month.
Helping people add $120,000 a year to their revenue, adds over $120,000 a year to my revenue in literal passive income (amazon, audible, affiliate and courses).
The F150 is the best selling truck in the US.
Are you suggesting that Ford only brings in $45,000 a year in sales, aiming for a client who wants to spend $45,000 on a car?
Saying that your niche is too focused on “small” wins, is like a doctor telling you that while your cut finger is bad and needs a stitch, a broken arm would be thinking bigger.
Specificity wins.
When you have a specific market (marketing agencies) with a specific problem (not making enough money) and you can give them a specific result that they can literally point to ($25,000 clients and $10K recurring revenue) – you have a killer niche.
We help Mum’s launch their first $2000 course.
We work with pet stores to bring 10,000 new leads into their email list so they can have awesome Christmas sales.
We get your podcast more listeners and subscribers so you can attract five figure sponsors.
My point is that listening to three people’s feedback can be harmful.
Paying attention to how 1000 people act (i.e. trends) can tell you everything you need to know.
Focus on what you’re good at and what you like doing.
Yes, someone else might be amazing at helping businesses hit $10M in sales or investor funding.
Great – you do you.
But if I had to choose between making the most awesome burgers that people wanted to eat day in, day out.
Or cook Deconstructed Lobster Thermidor with Saffron-Infused Foam, Crystallised Sea Lettuce, and Charred Lemon Gelée.
I’d pick burgers any day of the week.
