Can you answer these 27 questions about your business?

These 27 questions are FUNDAMENTAL if you want to close more clients. If you don’t know the answer to these then you need to find them.

  1. What’s the #1 reason someone would work with you, over your competitor?
  2. What’s the #1 reason someone would work with you rather than do it themselves?
  3. Who or what is your target market?
  4. What’s their biggest headache currently?
  5. What is the #1 result that your audience is looking to improve?
  6. What report or dashboard do they use to measure their success/growth?
  7. Does the work you do impact that report or dashboard?
  8. What keeps your clients awake at night?
  9. What have they tried before to fix this problem?
  10. Why hasn’t that worked?
  11. What is their daily life like with that problem?
  12. Is that problem costing them $25,000 or more?
  13. What number do they want to go up or down in the next 30 days?
  14. Would they pay $25,000 to see that number go up?
  15. How big would the result need to be to justify a $25,000 price?
  16. How do your clients make money?
  17. How do you make money? (Thanks Jake).
  18. What do they think is causing this problem?
  19. What’s actually causing it?
  20. What common objections do your clients have before working with you?
  21. How quickly can they see results?
  22. What would a client need to have already, for you to get paid after they see results?
  23. What is your process for getting this result in a certain timeframe?
  24. What is your ideal client?
  25. What does their dream result look like?
  26. What’s the long term goal of your client?
  27. Who do they look up to?

Mike Killen

Mike is the world's #1 sales coach for marketing funnel builders. He helps funnel builders sell marketing funnels to their customers. He is the author of From Single To Scale; How single-person, small and micro-businesses can scale their business to profit. You can find him on Twitter @mike_killen.