Here’s my simple five-step process for creating high-converting marketing funnels.
Step one: Identify exactly who you’re selling to, and give that audience a name they’d recognise.
This might take research, but it’s crucial to know your target.
For example, there’s a group called “Fit Mums”—mums who are getting back into weightlifting after having kids.
They know exactly who they are, and you need to get that clear with your audience too.
Step two: Find a specific, measurable problem they’re dealing with, something they can physically point to.
This is tough because it’s easy to get bogged down in funnel design, but this step requires deeper thought.
For instance, if you say, “I’ll help you reduce refunds by 30%,” your audience can log into Stripe and literally see those refunds going down.
If your target is Fit Mums, you might say, “I’ll help you add 10kg to your overhead press.” That’s a number they can point to—something tangible.
Step three: Create a free offer, but test the idea first.
Before you spend time creating content, send out emails or post on social media to see if people are interested.
For example, you might say, “Hey Fit Mums, I’m offering a free training on how to add 10kg to your strict press—who’s interested?”
If enough people engage, only then do you create the lead magnet.
No proof of interest? Keep testing.
Step four: Build a lead magnet page.
Once your audience shows interest, create a landing page offering the free training or resource and start collecting sign-ups.
Step five: Always have a call to action.
Whether it’s leading them to an affiliate product, a low-ticket offer, or booking a call, you need a next step.
For example, after offering the free training, you might say, “Let’s book a call to see if we can add 10kg to your strict press.”
Keep the message consistent throughout.
That’s my five-step system for building funnels that convert, time and time again.
Are you ready to try it?
Have courage, commit and take action.
