Let me tell you a story.
When I first started my journey in content marketing, my main focus was always on showcasing my product.
I spent countless hours polishing, perfecting, and presenting it.
But no matter how much I polished, it didn’t seem to resonate with my audience the way I expected.
I was shouting into the void, and it was frustrating.
That’s when it hit me.
I was looking at it all wrong.
Marketing is not about telling people who you are.
It’s about finding your audience, understanding their needs, and offering a solution to their problems.
This realization was a game-changer.
Take Peloton, for instance.
They’ve recently “re-branded”, scrambling to compensate for criticism over their pricey services and product quality.
Instead of sticking to the market that loves them, they’re trying to appeal to everyone.
The result? They’re reaching no one.
Their message is lost in the noise, muffled by their own indecision and lack of focus.
The longer I’ve been in this game, the clearer it becomes: Everything stems from your ideal customer, your niche, your avatar.
Without this, it doesn’t matter how shiny your product is or how innovative your services are – they will struggle to find traction.
So, I stopped selling my product.
Instead, I started selling solutions.
I cared more about YOU than MY products.
And that, my friends, is the secret sauce.
I started marketing YOU and your problems, not me.
Now, I want to hear from you.
How have you been approaching your content marketing strategy?
Have you been focusing on your product or on your audience’s problems?
I look forward to hearing your insights and experiences.
