3 questions you ABSOLUTELY must ask every potential customer
These 3 questions are taken from my ‘website worksheet’, which is a worksheet that leads have to fill in before I’m willing to talk to them. It acts as a qualifier, filtering out people that are just quote finding or tyre-kickers. It also provides me with the basic information I need to see if I…
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What I’ve learnt from spending £30 000 on a customer’s paid traffic
In 2015 we ran a campaign for a customer using Google and LinkedIn to generate leads and sales for their £1500 a year subscription product. These are the results. You can download the PDF, here. Don’t feel you have to spend £30K to get results, we ended up generating close to £175 000 in revenue…
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If I had to start my WordPress business again – what would I do?
If you run a WordPress based business for a while, eventually you look back with hindsight and wonder what you would have done different. What’s interesting is the things you think you should have done better, smarter etc. when you started ARE things you should be doing now. Anyway, this list right here is EXACTLY…
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The 6 design principles that guide every website I design
According to Roman Mars, the rules of great flag design are the rules for good design in general. Websites are different, sure. But the principles are the same. To that end, I’ve designed and built a LOT of sites that act as marketing funnels and sales platforms. Every single site I’ve built follows these rules.…
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6 mistakes you’re making with MailChimp that you don’t know you’re making
MailChimp is super popular and you’re probably using it for your business or for your customers. However, no matter how simple and smart MailChimp can be, we all make some pretty fundamental mistakes. 1. Not changing the default you’re subscribed email copy I see this one time and time again. If you’re using a double…
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Buying [blank] is the biggest threat your business will face
Buying courses, plugins, themes and stuff that you THINK will magically turn into more money. Every day your business is subject to time wasting, ineffective tools and having to do manual tasks yourself. For example, learning how to build a landing page can take days, even weeks. Building that landing page and connecting it to…
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How to monetize a subscriber list
This came through from the WP Elevation Facebook group. It’s a pretty common question, asking how to generate revenue and sales from a current list of subscribers. Below is not only the question but also how I would actively solve this problem. There’s an entire plan for how I would monetize a subscriber list. “I have 10K+…
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Our 15 most typical goals set by our customers for a WordPress website – and what to do about them
When you’re in the discovery and consultation part of the customer relationship, you’ll be told their goals and think of a few yourself. Below are the most common goals that I’ve come across with my customers and how I’ve dealt with them. From broad ‘make it more modern’ design based objectives to ‘I need you…
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7 ways to make it look like you know what you’re doing, on your website
Here are the 7 smartest things you can do on you WordPress business website, to make it look like you’ve got your shit together. NOTE* THIS IS A JOKE ARTICLE PEOPLE. PLEASE STOP EMAILING ME SAYING THAT YOU DO THESE THINGS ALREADY OR THAT THIS IS THE WORST ADVICE YOU’VE EVER HEARD. I’m guilty of…
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Hey there, I'm Mike (:
Back in 2016 I decided that I was going to help as many funnel builders as I could, sell more marketing funnels for higher prices.
I've now helped thousands of funnel builders sell their services for higher prices, define a niche and scale their business.
I know that my team and I can help, so please don't hesitate to reach out.
Have courage, commit and take action.
Mike Killen