I trained as a chef in France originally when I was younger, and realized that I couldn’t hack it. So I decided I wanted a job with air conditioning.
I went into marketing and then started a marketing agency after being fired from my job in 2012 and I sold that agency in 2016.
Now, I spend most of my time doing CrossFit, walking my dog or doing things around the house and helping marketing agencies like you sell more marketing funnels to your customers.
I started the Sell Your Service Youtube Channel and the business because I wanted to help marketing agencies make more money, live a better life, and spend less time at the office.
Sell Your Service Core Values
I run the business around three core values, have courage, commit and take action.
Have courage means have the courage to be disliked, go out, push yourself, try new things and expect that some people won’t like it.
Commit means commit to results until you see results. It means if you’re not gonna do something a thousand times, don’t do it once. But when you’ve committed, you’ve gotta keep working at that goal until you start to see results.
Take action means take action today because you’ll be able to change it later. 60% done is done.
Why does learning about sales funnels matter?
The world is full of talented, smart, and really clever individuals who are way better at what they do than I am and yet they don’t make as much money.
Most entrepreneurs don’t earn what they deserve because they lack the skills to be able to speak up for themselves and put themselves in a good light.Typically, we call these sales.
Best-selling books on Amazon aren’t always the best-written, the best selling courses online aren’t always the best ones.
Everyone knows they can make a better burger than McDonald’s. So why aren’t they making more money than McDonald’s?
It’s because best-selling products are packaged in a way that delivers value and perceived value to the customer way before they even buy something.
On the other hand, there are incredible life-changing technologies and services and business owners out there who aren’t able to change the world because they’re not getting out to a wide enough market.
They basically lack a sales process, which is to say they lack the ability to take people who have no idea that they exist and turn them into happy profitable repeat clients who refer them to their friends.
Look, you wouldn’t marry someone without going on a first date with them. So why do people try to do the same with business?
It’s all about relationships and it’s all about building trust and at its very core funnels are about building trust with your audience.
Three basic parts of a sales funnel
There are three basic parts of a sales funnel, top of funnel, mid-funnel and bottom funnel.
Top of the funnel
The top of the funnel is where we attract new leads. We basically get people to put their hand up and say, yes, I’m interested in learning more about this. I want to be a part of this audience.
The Middle of the funnel
The Middle of the funnel is where we capture and nurture. This is where we actually take contact information and begin to build a relationship with them by learning about them and having them learn about us.
The bottom of the funnel
The bottom of the funnel is where we turn leads into customers. This is where we try to convert people who have said that they’re interested and work out.
Does it make sense for us to work together? If any of that resonated with you or you wanna hang out with me on my Youtube Channel where I produce new videos every single week, then go ahead and click this link and subscribe.
I’ll see you around on the channel. Have courage commit and take action!