The sensible logical route to getting more high paying clients is:
- Get lower paying clients
- Get them great results
- Prove you’re worth paying more
- Get higher paying clients
Reads like it makes sense, right?
But what if I told you there’s another way.
A faster way.
It seems to make sense that experience is tied to income.
And in some circles, that’s correct.
Being an employee for example.
Do good work, run a successful project, get a pay rise.
But that’s not how client acquisition works.
High paying clients have high costing problems.
I took a coaching program that cost $100 a month, and turned it into a $24,000 program.
That’s a 1900% increase.
We took a $19 a month plugin and turned that into a $2000 a month marketing service.
Did we add anything to those services?
Nope.
If anything, we removed lots of functions and features.
Were we getting better results? Had we cracked some magic key or secret.
Definitely not.
So what did we do?
Some businesses would pay over $2000 a month for around 10 leads.
$200 a lead.
I told some of those businesses that if they had 10,000 visitors to their site, I could capture between 5% and 10% of that traffic, for $2000.
That’s 500 – 1000 leads for the same price.
Plus there would be no media buyer fees.
And they wouldn’t have to create new ads each month.
There was an enormous cost saving benefit. And a chance to make more money.
A single sale for them was worth $2000.
They had a $24,000 problem.
I told them I could save them $2000 a month in ad fees PLUS yield them more leads.
I got higher paying clients, because I was hyper specific about the large problem they had, which I would solve.
I did not tell them about my experience or my “pedigree”. They didn’t even ask to see a portfolio.
No one has ever asked to see my portfolio.
Because I have a specific solution to a specific problem.
Me telling people that I ONLY do X, is the portfolio.
