I think the three things that people need to know about me before working with me is that number one, I’m not here to be your friend.
I am here to listen to you, to laugh with you, to have a good time with you.
But ultimately, I’m going to be honest with you and tell you what you should be working on rather than what you want to work on.
The second thing you need to know about is that it’s more important for me to get it right, than to be right.
If you come to me with an idea and I say, let’s test it, and your idea beats my proven practice, great.
I’m more than happy about that, but chances are it won’t because I’ve been doing this for a long time.
Which leads me on to point number three.
What I will do with businesses is very boring and very dull, and not particularly creative, but it does make a lot of money. So those are the three things that people tend to need to know about me before working with me.