When I started to feel like an expert

I don’t really think I’ve ever truly felt like an expert. 

I think part of the problem is like the Dunning-Kruger effect or imposter syndrome.

The more I learn about marketing and sales and automation and copywriting and running a business, the more I realize, I don’t know. 

What I’m finding is that for every book I finish, there are three more that I need to read to better my understanding. 

I will say, however, that a moment that I did feel like an expert was my ability to turn someone down who I thought would be a nightmare to work with.

All of the red flags were going off.

And I thought, I think this is going to be a really difficult project and it’s not going to make as much money and they’re going to blame me.

And sure enough, I turned them down. 

They ended up working with a friend of mine, and the friend was basically kind of raked over the coals by them and it was really difficult. 

But I remember thinking, I’m glad I avoided that. And funny enough, that’s when I felt like an expert.

Mike Killen

Mike is the world's #1 sales coach for marketing funnel builders. He helps funnel builders sell marketing funnels to their customers. He is the author of From Single To Scale; How single-person, small and micro-businesses can scale their business to profit. You can find him on Twitter @mike_killen.