When a new client pays the deposit, I follow a method I call the “15 Rule.”
It’s simple but incredibly effective.
First, I get them on a call within the first 15 minutes.
Next, I schedule another call within the first 15 hours.
And then, another call within the first 15 days.
In fact, I aim to have a call with them once a week for the first six weeks to really set the stage.
But here’s where the magic happens—literally.
During the second or third call, usually within those first 15 hours or days, I like to perform what I call a “magic trick.”
This is where I dig into all their data, their customer records, their systems, and I do something that makes them money without them lifting a finger.
Imagine this: they’ve just paid me $10,000, we’re on an onboarding call, and I tell them it’s just about gathering information and getting everything set up.
But behind the scenes, I’m already logging into their accounts, setting up campaigns, and even making calls or sending emails on their behalf.
My VA is on the call taking notes, and the client thinks it’s just routine.
But then, sometimes within those first 15 hours, I’ve already generated sales or booked leads for them.
I remember one case where we made $60,000 within 8 hours of signing up a client just by sending out a few emails.
When I jump on the next call and say, “By the way, those two $12,000 sales? That was us,” the client is blown away.
They’ve already made back their investment, and as far as they’re concerned, everything else is profit.
This sets the stage for a successful partnership because now they’re eager for me to keep working my magic.
They’re more than happy to keep paying because they’ve seen results before we’ve even really gotten started.
So, would you like me to do that again a few times a month?
It’s a powerful way to start a relationship—with results that speak for themselves.
What’s your approach to wowing clients right out of the gate?
