If you’re afraid of selling or you hate selling and you get that weird pit in your stomach, what I want you to do is try this really simple exercise.
Start listing off as many reasons why the customer would want to buy from you.
Stop thinking about why they wouldn’t want to buy from you, which is probably based around reputation or budget or whatever.
Start thinking about all the things in the future that are better about their life after they do buy from you.
I use this real simple process.
I just go, “After working with me, the customer can _________________.”
The customer can go on more holidays.
The customer can have a system that makes sense.
The customer can start generating more sales.
I start thinking about all the things in the future that my customer can do after they buy from me.
That gives me the confidence to go out there even if I’m still feeling a little bit nervous.
If you’re afraid of selling, start listing more reasons why.
