I’m going to share a simple tweak that will dramatically increase your revenue without overhauling your entire marketing strategy.
When I learned this, it added six figures to my business almost overnight.
Here’s what you need to do: send the exact same campaign again.
As marketers, we often crave novelty.
We’re always looking for something new, exciting, and different to test in our email sequences.
But here’s the problem: constantly chasing new ideas means you’re always bringing untested methods to your audience.
If you’ve already run a campaign that didn’t perform, it’s likely because you weren’t clear on the audience, currency, or urgency.
But if you’ve got a campaign that worked, even a little—send it again.
And again.
You’ll be surprised by the results.
In my experience, the more I resend the same campaign (without changing a single word), the better it performs over time.
Once you see consistent results, then you can tweak a few things to improve it further.
But don’t waste time constantly creating new campaigns when the one that’s working just needs another push.
At the very least, you’ll save a ton of time—and time is money.
