Time is money, so let me show you a fast, actionable method for building landing pages that drive sales without the fluff.
The quickest way to create a landing page? Don’t stress over design, layout, or whether to include video.
This applies to opt-in pages, sales pages, free offers, webinars—you name it.
The only three things that matter are audience, currency, and headache.
Landing pages fail because they try to say too much.
They bombard people with details, explanations, and endless caveats, forgetting that relationships—and sales—are built step by step.
Think of it like a first date—you wouldn’t sit down and list every quirk and past mistake.
You keep it simple, build interest, and move forward gradually.
That’s exactly what your landing page needs to do: offer something compelling without overwhelming your audience.
So, let’s break it down:
First, the audience. Let’s say we’re targeting podcasters.
Next, the currency. What do podcasters actually want?
It’s not “brand awareness” or “authority”—those buzzwords don’t matter.
Podcasters care about two things: downloads and sponsorships.
Pick one.
If you’re working with podcasters who have paid communities, the currency might be *paying members*.
But most podcasters are focused on downloads or sponsors.
Now, the headache. What’s stopping them from getting what they want?
What have they tried before that hasn’t worked?
If you’re helping podcasters get sponsorships, you might say:
“I’ll help you land sponsorships without sending a single cold email.”
Or, “I’ll help you get sponsorships without spending two years growing an audience first.”
You need to show them how to get what they want without the thing they hate doing.
That’s it—audience, currency, and headache.
Once you nail those three, you’ve got everything you need for a high-converting landing page, video sales letter, webinar signup, or lead magnet.
Forget the design. Forget the clutter.
Focus on what matters, and you’ll have a landing page ready in under 30 minutes.
