Pre-selling is the key to validating any offer before you waste time, money, and energy building it.
Think about it—how many times have you been chatting with friends or family, sharing a business idea, and they say, “That’s a great idea!”?
Of course they’re going to say that—they’re there to support you.
But the real test is whether they’d pay for it, right now, if you offered it to them.
Imagine telling them, “Actually, I have a product available right now,” and seeing if they pull out their wallet.
That’s when you’ll know if your idea is truly worth pursuing.
The problem is, too many people spend months, even years, building products only to find out no one wants to buy them.
And I’ve seen it happen over and over.
But here’s the truth: if your idea is good enough, you should be able to sell 5-10 units without even having the product built.
And think about it, this is how most services work.
When you hire a solicitor to handle your home purchase, they don’t have everything ready-made—they take you through the process.
You need to approach your product the same way.
Let’s say you tell a group of 10 people, “I’m launching a program next week to help you clear all your debt in 18 months. Want to join?”
If no one says yes, it’s better to know now than after you’ve spent months developing something no one wants.
And the best part? When you pre-sell, you end up developing a *better* product because you’re working with real customers from the start.
So, why wait until the product is perfect to start selling?
Get out there, pre-sell, and find out if your idea has legs.
If it doesn’t sell now, it won’t magically sell later.
