I’ve had more failed funnels than successful ones, and here’s the truth: that’s exactly how it should be.
For every 10 funnels that fall flat, I’ll have one that delivers exponentially better results.
But what’s a failure, really?
For me, a failed funnel is one that doesn’t make the money I expected it to.
Nine times out of ten, it’s because the offer wasn’t clear enough—or worse, I was trying to be too clever.
Every single time I’ve gone back to something simple, easy to understand, and valuable to the audience, the funnel performs better.
When I name something vague like “Customer Project Acceleration” or “Ultimate ROI in a Box,” no one cares.
But as soon as I called it “$100K Funnels,” everyone was interested.
It’s not rocket science—people respond to results, not buzzwords.
That’s why most funnels fail.
But here’s the thing: funnel failures are the job.
Your task in marketing is to sift through what doesn’t work until you find the one thing that does.
In sales, we call it “collecting your no’s.”
You’ve got to gather the no’s to eventually get to the yes.
I think a lot of people believe that if they get every piece of their marketing perfect—the branding, the content, the messaging, the social media—they’ll hit the bullseye on the first try.
But that’s not how marketing works.
The job of marketing is figuring out what your audience doesn’t care about so you can stop wasting time on it.
Eventually, you’ll find the problem they *do* care about, and that’s where the magic happens.
So, when a funnel fails, it’s not the end—it’s the job.
You should be celebrating those failures because they’re teaching you what doesn’t work, and that gets you one step closer to what does.
