When someone asks me, “How can I find more clients?” My first question is always the same: What type of clients do you want?
It’s like going to a travel agent—remember those?—and saying, “I want to go on holiday,” but when they ask where, you just shrug.
How can they plan anything if you don’t know where you’re going?
It’s the same when it comes to finding clients.
You need to know who you want to serve.
Think of it like animal conservation.
If you say, “I want to help endangered animals,” that’s great, but which ones?
Helping turtles is entirely different from helping lions, rhinos, or even eels (yes, they’re endangered too!).
Each requires a different approach, just like every niche in business.
And yet, so many people are afraid to choose a niche because they think it limits their options.
And you know what? It does.
But that’s exactly why you should be narrowing down your choices.
If you’re running a small business with a few people, you don’t have the resources to help everyone.
But here’s the irony: the moment you choose a niche, clients will start appearing almost instantly.
When you decide, “I want to help these specific people,” you’ll find that they have the budget to afford your services, they’ll implement your advice, and they’ll refer you to others.
But only if you can get them results—and if you can’t yet, do the research.
Choosing a niche is like picking which animal to conserve.
You can’t save all of them, but you can help any of them—as long as you focus.
So, why haven’t you picked your niche yet?
