How to help customers see a budget from YOUR perspective (real customer transcript)
Originally the title for this post was “how I magically created a 99000% ROI ($2.5 million) from a $2500 spend. That title is absolutely clickbait and was supposed to be a clever response to a particular customer I was thinking about. This instead, is a transcript (edited) of a conversation I had with a customer…
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How to successfully ask a customer what their marketing funnel budget is confidently and without being rude
If you’ve ever needed to ask for a marketing funnel budget, I’m going to show you how to successfully ask for a marketing funnel budget confidently, successfully and without appearing rude. This is also a guide on how to get over customers not wanting to answer your budget question. Three of the most common scenarios…
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If you feel you’re losing control of a meeting, here’s how to fix it.
Have you ever felt a meeting get away from you? You’re sat with a couple of prospects and they start talking about all the things they want to do. You wanted to run a discovery meeting or pitch a solution to them. Before you know it, the meeting has gone off track. They’re talking a…
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You don’t need more information, tactics or strategies, you need clarity.
“We don’t live in the information era, we live in the insight era” Information is highly overrated. I remember my college IT lecturer talking through what data, information, insight and clarity are. Data is unstructured numbers, text and content. It’s “stuff” without form. A spreadsheet with 200 entries is data. The columns give a little…
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Is an email address a lead?
“Right, let’s be really clear Mike. We need to call these subscribers. They’re email addresses in a database, not a lead.” “OK, so what would you qualify a lead as?” Jim was a slightly short, blonde sales manager. He was a pretty good salesperson (i.e. he would be above his number on average days) and…
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10 reasons why your customer’s marketing funnel isn’t working
Nothing is more depressing than when your customer’s marketing funnel isn’t getting them results. But it happens. If your customers don’t get the results they’re expecting, you look bad. If they don’t succeed, you don’t succeed. Recently we had an audit of a few customer sites to explore why they weren’t getting the traction we…
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How to turn any objection for a funnel sale, into a close
An objection is when a customer or prospect turns to you and says “that’s too expensive” or “I’m OK with how we are”. It’s seemingly negative feedback for what you’re talking to them about. Objections are terrifying and the reason we shut down when we hear them, is because we hear the customer saying “NO”.…
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What does the perfect funnel client look like?
I’m going to tell you how to find the perfect customers, target them and make sure you only speak to customers that you can help. I’m also going to share our customer qualifier questions for our marketing funnel customers. There’s no doubt that every business in the world can benefit from marketing funnels. However, there…
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NO. Lowering your price won’t help you sell more marketing funnels
I think a lot of people think that I think everything should be $10 000. Website? $10K. Marketing funnel? $10K. Logo? $10K. Phone consultation? $10K. This can really intimidating for a lot of people. As $10 000 might be a lot of money. To imagine that your marketing funnels could be worth $10 000 is…
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Hey there, I'm Mike (:
Back in 2016 I decided that I was going to help as many funnel builders as I could, sell more marketing funnels for higher prices.
I've now helped thousands of funnel builders sell their services for higher prices, define a niche and scale their business.
I know that my team and I can help, so please don't hesitate to reach out.
Have courage, commit and take action.
Mike Killen