“What get’s measured, get’s managed”
Peter Drucker
We’ll be measuring traffic, conversions into leads and email subscribers. I want to share what’s working, insight as to why numbers go up or down and our goals.
We use Oribi to measure our traffic and leads, ActiveCampaign to measure leads and email subscribers and we’re now using Facebook analytics to measure our remarketing traffic and some lead gen. Also, I’m going to start measuring our YouTube as well, because I have big plans. Big, hairy, audacious plans. A BHAP if you will. I’m positive I’ve coined that exact term.
Traffic
Result
3554 unique visits which is sweeeeet. That means we’re officially over 100 unique visits a day. It’s an 11.9% increase on last month and puts us ahead of our estimates and goals for the first half of the year.
Typically it looks like on average we reach 140 users a day in the week, then it drops to half that in the weekends. There also doesn’t seem to be a massive increase when we publish new content. Perhaps I’m not sending out enough notifications.
On average it’s between 150 and 180 visitors a day during the week, dropping to around 100 at the weekend.
This is Oribi by the way, the analytics tool that I use.
Insight
8 product launch emails still drives a lot of traffic, with over 1300 visitors per month.
The sales letter from Frank Kern drove 200 visitors and it’s the 2nd most popular post. So there’s some context there.
Next steps
I want to ramp up our content and it’s clear that people look at our programs page to see what we sell. So I need to work on that.
Sources/channels
Result
Bit of a drop from Facebook but over 3x results from YouTube! Only 94 but it’s a start! Very happy with that. Also a big jump in Google search traffic
Insight
I added 3 basic links to all my videos on YouTube. With a little insight I reckon I could find the main referrer and see how many people subscribed from YouTube links.
Next steps
Add a conversion tracker for our niche training page which is linked on most of our YouTube videos.
Email subscribers
Result
1081 subscribers for July. That’s over an 8% growth from last month. On average it was 5 new subscribers a day and 1 unsubscribe.
Insight
The law of compound effect means that every month, just growing by a certain percentage (in my case 8%) will yield me more and more subscribers. I’ve just got to keep my foot on the gas.
Next steps
I want to add 200 new subscribers by the end of August. Which is a 20% growth, and will require a killer content strategy.
Facebook paid traffic
Result
103 unique clicks for our remarketing campaign at £27.40, which gives me £0.24 per click.
Insight
I’m still really struggling to see the conversion rates for Facebook campaigns. I’m sure it’s an easy view, but hell if I can see it.
Next steps
I didn’t create any more remarketing campaigns. They’re quite simple, but time intensive.
YouTube
Result
June is our first full month where I published one new video a day. I’m really getting into videography and its teaching me a lot rather than just 1 a week. But I’m sure I’ll scale down after 100 videos.
July we published a video a day (on average) and added 100 subscribers (thank you!).
For whatever reason, I can’t see the number of people in total who were subscribed at the end of July. But as of the time of writing we’re at over 700 subs.
Insight
So I’ve almost reached 100 videos in 100 days, which has been a huge learning curve. Only a few more to go and then I can examine what I want to do in future.
Caset Neistat says you have to show up to work every day. So that’s giving me a lot to think about.
Next steps
Keep producing 1 video a day and grow the channel.
