August traffic and subscriber report

“What get’s measured, get’s managed”

Peter Drucker

We’ll be measuring traffic, conversions into leads and email subscribers. I want to share what’s working, insight as to why numbers go up or down and our goals.

We use Oribi to measure our traffic and leads, ActiveCampaign to measure leads and email subscribers and we’re now using Facebook analytics to measure our remarketing traffic and some lead gen. Also, I’m going to start measuring our YouTube as well, because I have big plans. Big, hairy, audacious plans. A BHAP if you will. I’m positive I’ve coined that exact term.

Traffic

Result

3795 visits in August which is a 6% increase on July. I’m happy with this as the summer tends to slow down website traffic but it’s clear I’m still growing. At this rate, I could do 4000 a month by the end of September.

oribi traffic report, marketing funnel report, marketing funnel traffic, marketing funnel traffic report

200 users a day would be 6000 views a month, which at this rate looks to be around May next year.

This is Oribi by the way, the analytics tool that I use.

Insight

We also had 177 people view our funnel building course page (/beaver-builder-activecampaign-marketing-funnel-course), but fewer than 5 sales, so I need to seriously improve that conversion.

Next steps

Start remarketing specifically to viewers of the course page.

Sources/channels

Result

Broke the 100 link referral from YouTube! With 145 referrals I’m happy with that. Also, I can see that 17 people went through to a checkout and 1 person bought our $19 email series! Very cool.

marketing funnels, traffic report channel

Insight

Adding links to my videos has almost tripled the traffic and already created a customer – nice!

Next steps

Create an analytics funnel to see which videos convert into a sale.

Email subscribers

Result

1161 subscribers, so we’re over the first 1100 mark! That’s good news. Growth slowed slightly to 7% but that’s still OK.

active campaign email list, email list growth, activecampaign email list

Insight

Only 3 subscribers on average each day, with 1 leaving. So a total of 4 new subscribers per month.

Next steps

I missed the 200 new subscribers mark by 40 people, which is a bit annoying. Still, I’m going to keep doing what I’m doing.

Facebook paid traffic

Result

121 unique clicks at £29.90 which works out to £0.25 a click, which is within our range of cost per click.

Insight

I’m still really struggling to see the conversion rates for Facebook campaigns. I’m sure it’s an easy view, but hell if I can see it.

Next steps

I didn’t create any more remarketing campaigns. They’re quite simple, but time intensive.

YouTube

Result

119 new subscribers in August and I ALMOST published a video every day. Furious about the day I missed! As of today, I have 793 subscribers.

Insight

Despite missing one day, I increased my subscriber base AND increase the RATE at which I’m growing my subscribers. My good friend Bill Stenzel has been coaching me through a few YouTube hints and I’ll talk more about that strategy soon.

Next steps

Keep producing 1 video a day and grow the channel.

Mike Killen

Mike is the world's #1 sales coach for marketing funnel builders. He helps funnel builders sell marketing funnels to their customers. He is the author of From Single To Scale; How single-person, small and micro-businesses can scale their business to profit. You can find him on Twitter @mike_killen.
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