“What get’s measured, get’s managed”
Peter Drucker
We’ll be measuring traffic, conversions into leads and email subscribers. I want to share what’s working, insight as to why numbers go up or down and our goals.
We use Oribi to measure our traffic and leads, ActiveCampaign to measure leads and email subscribers and we’re now using Facebook analytics to measure our remarketing traffic and some lead gen. Also, I’m going to start measuring our YouTube as well, because I have big plans. Big, hairy, audacious plans. A BHAP if you will. I’m positive I’ve coined that exact term.
Traffic
Result
3795 visits in August which is a 6% increase on July. I’m happy with this as the summer tends to slow down website traffic but it’s clear I’m still growing. At this rate, I could do 4000 a month by the end of September.
200 users a day would be 6000 views a month, which at this rate looks to be around May next year.
This is Oribi by the way, the analytics tool that I use.
Insight
We also had 177 people view our funnel building course page (/beaver-builder-activecampaign-marketing-funnel-course), but fewer than 5 sales, so I need to seriously improve that conversion.
Next steps
Start remarketing specifically to viewers of the course page.
Sources/channels
Result
Broke the 100 link referral from YouTube! With 145 referrals I’m happy with that. Also, I can see that 17 people went through to a checkout and 1 person bought our $19 email series! Very cool.
Insight
Adding links to my videos has almost tripled the traffic and already created a customer – nice!
Next steps
Create an analytics funnel to see which videos convert into a sale.
Email subscribers
Result
1161 subscribers, so we’re over the first 1100 mark! That’s good news. Growth slowed slightly to 7% but that’s still OK.
Insight
Only 3 subscribers on average each day, with 1 leaving. So a total of 4 new subscribers per month.
Next steps
I missed the 200 new subscribers mark by 40 people, which is a bit annoying. Still, I’m going to keep doing what I’m doing.
Facebook paid traffic
Result
121 unique clicks at £29.90 which works out to £0.25 a click, which is within our range of cost per click.
Insight
I’m still really struggling to see the conversion rates for Facebook campaigns. I’m sure it’s an easy view, but hell if I can see it.
Next steps
I didn’t create any more remarketing campaigns. They’re quite simple, but time intensive.
YouTube
Result
119 new subscribers in August and I ALMOST published a video every day. Furious about the day I missed! As of today, I have 793 subscribers.
Insight
Despite missing one day, I increased my subscriber base AND increase the RATE at which I’m growing my subscribers. My good friend Bill Stenzel has been coaching me through a few YouTube hints and I’ll talk more about that strategy soon.
Next steps
Keep producing 1 video a day and grow the channel.
